Category: Agency Solutions

The name of the game? Retain. Customers have little patience. They don’t like being marketed to. They don’t like being treated as just another sales number. So, your job of customer retention is absolutely critical to your client’s success, as well as your agency’s. Before we dive into some strategies, let’s take a step back and look at some stats…

Beating the Competition Takes Insights and Action Your clients find themselves in a crowded market with everyone trying to reach and convert the same leads. The truth is, not all marketers are putting themselves in the best position to engage with customers. And this leaves the door open for you to help bring about a competitive edge and raise your…

Saving Clients from Doing Digital Wrong Digital is changing rapidly. Many marketers are getting left behind by not integrating their marketing technology stack and/or not effectively using automation, which can be a huge revenue driver if done right. So, how can you step in and successfully lead them through the digital transformation? At SharpSpring, we have a few ideas we…

Personalized Campaigns Create 1-1 Experiences and Get Results Customers are savvy. They can spot generic marketing messaging a mile away. Which means the old “spray and pray” method, with its broad appeal sent to a general audience, just becomes more marketing noise. It’s a turnoff and most likely doesn’t drive action or show ROI that’s critical to a successful agency/client…

Understand Your Client’s Expectations Agencies are usually tasked with two things: Growing traffic and generating quality leads. But leaving it at that, and saying, “Well, we got the leads, but it’s not our job to get the sales,” is a mistake agencies make too often. Making revenue grow is what’s most important. Just ask your client’s executive team. In a…

A lack of clear, usable data is a growth killer The more data the merrier is often not the case. Too much data, and the wrong type of it, can cause agencies to lose focus and lead to ineffective marketing efforts that fall short of expectations. It’s a position you don’t want to find yourself in. But unfortunately, many agencies…

Where does the time go? In a recent survey, marketing professionals said not having enough time was the #1 reason for not achieving success. Today, clients are busy trying to juggle the day-to-day minutiae of marketing efforts, data analysis, lead qualification, and all the tasks of an expanding to-do list. They’re running their business, but not growing it. A huge…

Why is Attribution so critical? Agencies and clients both want to know, is this effort working? What’s the ROI? Where can I improve and yield even better, more effective results? When those questions can’t be answered, well, nerves and relationships can fray. While attribution can give insights that inform decisions and build solid partnerships between agencies and clients, sometimes that…

What’s causing the friction? When sales and marketing teams are unable to get the full picture of the customer lifecycle from beginning to end, it’s difficult (if not impossible) to understand what is and isn’t working.Data can be very useful. But having too much of it from several sources can be problematic. Are your dollars actually driving conversions? Do you…

More isn’t always better. Especially when tools and their own data sources don’t work together. SharpSpring centralizes all sales and marketing automation features + CRM + customer data in a single platform—the platform built for agencies. Need to run better-performing campaigns, with fewer headaches? No problem. Gain single access to complete marketing capabilities—for all your clientsEvery feature plays nice togetherOver-hyped,…