Is your data driving revenue growth for you and your clients? Or hindering it?
Sure, every agency wants to gather data to help their clients and show their value. But to truly increase revenue, that data must clearly define how to deliver a 1-to-1 customer experience.
A lack of clear, usable data is a growth killer
The more data the merrier is often not the case. Too much data, and the wrong type of it, can cause agencies to lose focus and lead to ineffective marketing efforts that fall short of expectations. It’s a position you don’t want to find yourself in. But unfortunately, many agencies do.
According to The State of MarTech, a comprehensive report from the research firm Ascend2, 59% of marketers feel that they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not. Often, that’s the result of data being scattered across several unconnected systems that breed inefficiency.
83% of marketing professionals agree that consolidating their marketing and sales tools would increase productivity and efficiency.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
Your Solution to Utilizing Data That Drives Client Revenue: