  |  | |
|---|---|---|
| 20k Contact Plan | Basic plan with upgrade to 20k contacts | |
| Features | Comparable | |
| Reviews | ||
| Terms | Annual and monthly options | Annual |
| Annual Cost* | $15,000 | $33,300 |
| Features | |
|---|---|
| Reviews | |
| Terms | Annual and monthly options Annual |
| Annual Cost* | $15,000 $33,300 |
* Cost for all products based on 20K contacts.
SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,700 agencies use SharpSpring to increase their revenue and deliver marketing automation and professional services to clients. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
Marketo launched in 2006 and has been an industry leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo pricing is on the high end of the spectrum and an annual contract with quarterly payment is required.
Compare Marketo pricing and terms to SharpSpring, a top Marketo competitor. Review the details; including the number of contacts, what’s required up-front and how Marketo compares on onboarding costs.
| | | |
|---|---|---|
| 20k Contact Plan | 20k Contact Plan | |
| Total | ||
| Get Started Cost | $3,550 (As little as) | $6,900* |
| Monthly Cost | $1,250/mo | $2,400/mo |
| Annual Cost | $15,000 | $33,300 |
| Onboarding (One Time) | $1,800 | $4,500 |
| Contacts | 20k | 20k |
| API Calls Included Per Day | 5K | 50K |
| Users | Unlimited | 50 |
| Emails Included Per Month | 25K | Unlimited |
SharpSpring has a substantially lower price point than Marketo when it comes to monthly costs and is also lower for onboarding.
* $1,200 base + $1,000 email comp. + $200 tier up contacts + $4,500 onboarding
Compare Marketo’s email marketing features to SharpSpring’s. See how Marketo competes in key areas, such as the email designer, dynamic content, and render testing.
What is dynamic content?
Dynamic content allows marketers to switch out areas of content, such as a headline, image or text, to suit the viewer. This is done automatically without writing any new code. The switch is made based on lead attributes that the marketer chooses.
What is render testing?
Render testing is a type of cross-platform quality assurance that tests emails and email campaigns for any potential issues that may arise on different platforms such as Outlook, Gmail, mobile devices and more.
Find a competitive alternative to Marketo for email automation.
| | | |
|---|---|---|
| Basic | ||
| Total | 7/8 | 8/8 |
| Drag-And-Drop Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Responsive Templates | ✔ | ✔ |
| After-The-Click Tracking | ✔ | ✔ |
| Render Testing | $ | ✔ |
| A/B Testing | ✔ | ✔ |
| RSS Email Syndication | ✔ | ✔ |
Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering a wealth of features that serve as effective campaign tools for marketers.
$ = available for additional charge
Explore alternatives to Marketo in automation features. See how Marketo compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Marketo for key automation functions that drive your marketing.
What is branching workflow?
Marketers use presets to trigger certain automated actions. This is called branching logic. Once triggered, this action pushes potential leads through workflows meant to ultimately end up with a sale. This entire process is known as branching workflow.
What is behavior-based automation?
The ability to track a potential lead’s online behavior and use the information gleaned to create automated marketing strategies is known as behavior-based automation.
What is advanced lead scoring?
A marketer’s ability to rank where potential leads are in the sales funnel is known as advanced lead scoring. It can give marketers an idea of how to reach the lead to complete the sale.
What is advanced segmentation?
Advanced segmentation allows marketers to divide leads into specific groups based on data collected.
| | | |
|---|---|---|
| Basic | ||
| Total | 11/11 | 11/11 |
| Visual Workflow Builder | ✔ | ✔ |
| Unlimited Workflows and Tasks | ✔ | ✔ |
| Triggers and Filters | ✔ | ✔ |
| Branching Workflows | ✔ | ✔ |
| Time-Based Automations | ✔ | ✔ |
| Behavior-Based Automations | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
| Dynamic Lists | ✔ | ✔ |
| Advanced Segmentation | ✔ | ✔ |
| Dynamic Landing Pages | ✔ | ✔ |
| Personas | ✔ | ✔ |
Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.
Compare key form features between Marketo and a top competitor. See how Marketo compares in key form functions, such as analytics, auto-complete, progressive profiling* and more. Compare dynamic form features. Find an alternative to Marketo for form building – a vital component of lead collection for marketers.
| | | |
|---|---|---|
| Basic | ||
| Total | 12/12 | 12/12 |
| Drag-And-Drop Form Builder | ✔ | ✔ |
| Dynamic Forms | ✔ | ✔ |
| Use CSS To Match Your Site | ✔ | ✔ |
| Custom Calls To Action | ✔ | ✔ |
| Auto-Complete | ✔ | ✔ |
| Progressive Profiling | ✔ | ✔ |
| Hidden Fields Supported | ✔ | ✔ |
| Referral Forms/Fields | ✔ | ✔ |
| Third-Party Forms Supported | ✔ | ✔ |
| Third-Party Post-Back | ✔ | ✔ |
| Native GoToWebinar Integration | ✔ | ✔ |
| Native WebEx Integration | ✔ | ✔ |
SharpSpring and Marketo both have powerful form features to allow marketers to bring in leads with ease. In both platforms, forms can be designed to match the look and feel of your website. *What is progressive profiling? Progressive profiling is the process of gathering lead information over time as opposed to all at once. What is drag-and-drop? A drag-and-drop form builder is a “What You See Is What You Get” editor that enables marketers to select an object and drop it into a new location using the cursor. This allows for certain elements to be put into emails or landing pages to see what the finished product will look like.
View a side-by-side comparison of Marketo and SharpSpring for contact tracking features. Learn about Marketo competitors for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more. Find a competitor to Marketo that makes it easy to track your contacts through the sales and marketing funnel.
| | | |
|---|---|---|
| Basic | ||
| Total | 6/6 | 6/6 |
| Identify Anonymous Site Visitors | ✔ | ✔ |
| Contact Info From Anonymous Visitors (ZoomInfo) | ✔ | ✔ |
| Track Behavior History Of Known Leads | ✔ | ✔ |
| Timeline Of Lead Interactions | ✔ | ✔ |
| Daily Email Of Site Visitors | ✔ | ✔ |
| Important Page Visit Tracking | ✔ | ✔ |
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.
Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Marketo vs SharpSpring. Learn about alternatives to Marketo for building and designing landing pages that convert. Compare key functions and features, such as dynamic content, a template library, and more.
| | | |
|---|---|---|
| Basic | ||
| Total | 7/7 | 7/7 |
| Point-And-Click Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Library Of Responsive Templates | ✔ | ✔ |
| Optimize For Mobile | ✔ | ✔ |
| Build Single Landing Pages | ✔ | ✔ |
| Build Landing Page Funnels | ✔ | ✔ |
SharpSpring and Marketo both offer landing page designers that go beyond basics by offering pre-built and customizable funnels – a series of landing pages designed to work together to convert visitors into leads. Both offer an extensive library of responsive landing page templates, and both make it easy to set up workflows from landing pages.
Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Marketo and SharpSpring. See if there are alternatives to Marketo’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Marketo’s blog tool stands up when it competes with others.
What is RSS email syndication?
RSS stands for “Really Simple Syndication.” This is useful because it automatically collects new data from your website to send to subscribers via email.
| | | |
|---|---|---|
| Basic | ||
| Total | 7/7 | 0/7 |
| Point-And-Click Editor | ✔ | |
| WYSIWYG Interface | ✔ | |
| Dynamic Content | ✔ | |
| Library Of Responsive Templates | ✔ | |
| RSS Email Syndication | ✔ | |
| Advance Post Scheduling | ✔ | |
| Social Sharing Widget | ✔ |
If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes.
Track social media efforts in your marketing automation platform. See how Marketo’s social media features compete with SharpSpring’s. Take a look at Marketo pricing plans and see what alternatives exist in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Marketo’s social features perform and what Marketo competitors are offering as well.
| | | |
|---|---|---|
| Enterprise | ||
| Total | 6/6 | 4/6 |
| Social-CRM Integration | ✔ | ✔ |
| Social Profiling | ✔ | ✔ |
| Social Monitoring / Interactions | ✔ | ✔ |
| Social Publishing | ✔ | |
| Social Media Conversions | ✔ | ✔ |
| Content Calendar | ✔ |
Both solutions offer social media profiling and the ability for sales teams to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. SharpSpring wins with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.
Unite sales and marketing teams in your marketing automation platform. See how Marketo’s sales tracking features compare to SharpSpring’s. Check out Marketo CRM alternatives. Compare key functions, such as integrations, lead scoring and more.
| | | |
|---|---|---|
| Basic | ||
| Total | 6/6 | 5/6 |
| Built-In CRM | ✔ | |
| Advanced Lead Scoring | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ |
| Shopping Cart Integration | ✔ | ✔ |
| Custom Notifications | ✔ | ✔ |
| Report Scheduling | ✔ | ✔ |
SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). Marketo pricing is rigid: A user must have another CRM, otherwise, data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.
Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Marketo integrates with other tools like CRMs, CMSs and more. See how Marketo pricing compares to SharpSpring on integrations.
| | | |
|---|---|---|
| Basic | ||
| Total | 7/7 | 7/7 |
| Universal CMS Compatibility | ✔ | ✔ |
| Open API | ✔ | ✔ |
| Zapier Integration | ✔ | ✔ |
| PieSync Integration | ✔ | ✔ |
| Multiple Device Tracking | ✔ | ✔ |
| Third-Party/Native Form Compatibility | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ |
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Does Marketo stand behind the platform with comprehensive, free support? Will Marketo support migrate you from another platform? Check out how Marketo competitors compare in customer support. Watch out for extra fees in the total Marketo cost.
| | | |
|---|---|---|
| Basic | ||
| Total | 5/5 | 3/5 |
| Phone, Email Support | ✔ | ✔ |
| In-App Contextual Support Videos | ✔ | ✔ |
| Ongoing Training | ✔ | ✔ |
| Platform Migration Support Included | ✔ | Included, but limited |
| Dedicated Customer Success Manager Included | ✔ | Included, but limited |
Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.
See why SharpSpring is the top Marketo competitor when it comes to agencies. Agencies choose SharpSpring as a top Marketo competitor because it compares well on agency-specific features that Marketo doesn’t include. SharpSpring doesn’t treat agencies like resellers – they’re partners. Plus, SharpSpring lets agencies rebrand the platform to promote the agency, rather than Marketo competing with you.
| | | |
|---|---|---|
| Basic | ||
| Total | 7/7 | 2/7 |
| Rebrandable Interface (logo/colors) | ✔ | |
| White-Labeled URL | ✔ | |
| Rebrandable Sales Materials | ✔ | |
| Rebrandable Notifications | ✔ | |
| Multi-Client Management Console | ✔ | ✔ |
| Add a Client In-app | ✔ | |
| Share Templates Across Clients | ✔ | ✔ |
SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, and URL. Rebrandable platform and white-labeling. This enables the customization of the management interface and client notifications to keep everything well organized.
Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support
A fraction of the cost of competitors and no long term contract.
Phone and email support is 100% free. 100+ training videos. A dedicated customer success manager.
Get up and running quickly. Contextual help on every page of the platform.
Powerful native integrations plus an open API and universal CMS compatibility.
As artificial intelligence (AI) becomes more accessible for small businesses,…
