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|---|---|---|
| 20k Contact Plan | Basic plan with upgrade to 20k contacts | |
| Features | Comparable | |
| Reviews | ||
| Terms | Annual and monthly options | Annual and quarterly options |
| Annual Cost* | $17,388 | $27,000 |
| Features | |
|---|---|
| Reviews |
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| Terms | Annual and monthly options
Annual |
| Annual Cost* | $17,388
$33,300 |
* Cost for all products based on 20K contacts.
SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. Itβs a flexible platform that integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketoβs price point is on the high end of the spectrum and an annual contract with quarterly payment is required.
Compare Marketo pricing and terms to SharpSpring, the best alternative to Marketo. Review the details, including the number of contacts, inclusions, up-front costs, and onboarding costs.
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| 20k Contact Plan | 20k Contact Plan | |
| Total | ||
| PRICING | ||
| Get Started Cost | $3,448 (Month 1 + Onboarding) |
$18,750* |
| Monthly Cost (Based on Annual Terms) | $1,499/mo | $2,250/mo |
| Annual Cost | $17,388 | $27,000 |
| Onboarding (Based on Annual Fees) | $1,999 | $12,000 |
| LICENSING | ||
| Contacts | 20k | 20k |
| API Calls Included Per Day | 50K | 50K |
| Users | Unlimited | 50 |
| Emails Included Per Month | 100K | Unlimited |
SharpSpring comes in substantially lower than Marketo when it comes to monthly costs and is also lower for onboarding.
*$6,750 for first quarter + $12,000 onboarding
Compare Marketo's email marketing features to SharpSpring's features in key areas, such as the email designer, dynamic content, and render testing for email automation.
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|---|---|---|
| 20K Contracts | 20K Contracts | |
| Total | 7/8 | 8/8 |
| Drag-And-Drop Designer | β | β |
| WYSIWYG Interface | β | β |
| Dynamic Content | β | β |
| Responsive Templates | β | β |
| After-The-Click Tracking | β | β |
| Render Testing | $ | β |
| A/B Testing | β | β |
| RSS Email Syndication | β | β |
Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their client.
$ = available for additional charge
See how Marketo marketing automation compares in key areas such as branching workflows, behavior-based automations, and automation functions that accelerate your marketing efforts. Explore why SharpSpring's automation platform is a better alternative to Marketo.
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| 20k Contacts | 20k Contacts | |
| Total | 11/11 | 11/11 |
| Visual Workflow Builder | β | β |
| Unlimited Workflows and Tasks | β | β |
| Triggers and Filters | β | β |
| Branching Workflows | β | β |
| Time-Based Automations | β | β |
| Behavior-Based Automations | β | β |
| Advanced Lead Scoring | β | β |
| Dynamic Lists | β | β |
| Advanced Segmentation | β | β |
| Dynamic Landing Pages | β | β |
| Personas | β | β |
Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.
Forms are a vital component of lead generation and nurturing, so marketing automation should feature strong form building functions. See how Marketo compares in key form functions, such as analytics, auto-complete, progressive profiling and dynamic form features.
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| 20k Contacts | 20k Contacts | |
| Total | 12/12 | 12/12 |
| Drag-and-Drop Form Designer | β | β |
| Dynamic Forms | β | β |
| Use CSS To Match Your Site | β | β |
| Custom Calls To Action | β | β |
| Auto-Complete | β | β |
| Progressive Profiling | β | β |
| Hidden Fields Supported | β | β |
| Referral Forms/Fields | β | β |
| Third-Party Forms Supported | β | β |
| Third-Party Post-Back | β | β |
| Native WebEx Integration | β | β |
Forms is another area where SharpSpring and Marketo both have a rich feature set and match up evenly. Both platforms excel in this area by offering all of the features and tools that help agencies to gather information about their leads, but SharpSpring is more affordable overall.
View a side-by-side comparison of Marketo and SharpSpring for contact tracking features. Learn about an alternative to Marketo for visitor tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more. SharpSpring makes it easy to track your contacts through the sales and marketing funnel.
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| 20k Contacts | 20k Contacts | |
| Total | 5/5 | 5/5 |
| Identify Anonymous Site Visitors | β | β |
| Track Behavior History of Known Leads | β | β |
| Timeline of Lead Interactions | β | β |
| Daily Email of Site Visitors | β | β |
| Important Page Visit Tracking | β | β |
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form ο¬ll-out. SharpSpringβs Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.
Landing pages are key to conversions and should work in direct support of your marketing automation efforts. Compare the landing page designers in Marketo vs SharpSpring, including key functions and features such as dynamic content, a template library, and more.
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| 20k Contacts | 20k Contacts | |
| Total | 7/7 | 7/7 |
| Point-And-Click Designer | β | β |
| WYSIWYG Interface | β | β |
| Dynamic Content | β | β |
| Library Of Responsive Templates | β | β |
| Optimize For Mobile | β | β |
| Build Single Landing Pages | β | β |
| Build Landing Page Funnels | β | β |
SharpSpring and Marketo both offer landing page designers that go beyond basics by offering pre-built and customizable funnels β a series of landing pages designed to work together to convert visitors into leads. Both offer an extensive library of responsive landing page templates, and both make it easy to set up workflows from landing pages.
Content is king of marketing, so make sure your blog efforts are as simple as possible. Compare SharpSpring's blog builder features to Marketo, such as social sharing, advance post scheduling and more.
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|---|---|---|
| 20k Contacts | 20k Contacts | |
| Total | 7/7 | 0/7 |
| Drag-and-Drop Editor | β | |
| WYSIWYG Interface | β | |
| Dynamic Content | β | |
| Library Of Responsive Templates | β | |
| RSS Email Syndication | β | |
| Advance Post Scheduling | β | |
| Social Sharing Widget | β |
SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpringβs blog builder is also dynamic, allowing the index page to automatically respond to a leadβs attributes.
See how Marketoβs social media features compete with SharpSpringβs. Compare pricing and key functions and features, such as social sharing, measuring social conversions and more. See how SharpSpring is the better alternative to Marketo when it comes to social media features.
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| 20k Contacts | 20k Contacts | |
| Total | 6/6 | 4/6 |
| Social-CRM Integration | β | β |
| Social Profiling | β | β |
| Social Listening/Monitoring | β | β |
| Social Media Publishing | β | |
| Social Media Conversions | β | β |
| Content Calendar | β |
Both solutions offer social media profiling and the ability for the sales team to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI, but SharpSpring wins with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.
Unite sales and marketing teams in your marketing automation platform. Compare sales tracking features such as integrations, lead scoring, and more and learn why SharpSpring is the best alternative to Marketo!
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| 20k Contacts | 20k Contacts | |
| Total | 9/10 | 4/10 |
| Built-In CRM | β | |
| Sales Automation | β | $ |
| IMAP Syncing | $ | 3rd party |
| Custom Analytics and Dashboards | β | |
| Report Scheduling | β | β |
| Advanced Lead Scoring | β | β |
| Book Meetings | β | |
| Outbound Dialing/Call Tracking | β | |
| Custom Notifications | β | β |
| Shopping Cart Integration | β | β |
SharpSpring sets itself apart from competitors by providing a free CRM thatβs also optional (i.e., it plays nice with other CRMs). With Marketo, a user must have another CRM; otherwise data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.
Integrations are vital to ensuring your marketing automation platform performs. Compare how SharpSpring & Marketo integrates with other tools like CRMs, CMSs and more, and how expensive it is in each platform.
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| 20k Contacts | 20k Contacts | |
| Total | 6/7 | 7/7 |
| Universal CMS Compatibility | β | β |
| Open API | β | β |
| Zapier Integration | β | β |
| PieSync Integration | β | β |
| Multiple Device Tracking | β | β |
| Third-Party/Native Form Compatibility | β | β |
| Native Salesforce Integration | $ | β |
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Does Marketo stand behind its platform with comprehensive, free support? Will Marketo support migrate you from another platform? Check out how Marketo compares to SharpSpring's comprehensive customer support. Watch out for extra fees in the total Marketo cost.
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| 20k Contacts | 20k Contacts | |
| Total | 6/6 | 4/6 |
| Phone, Email Support | β | β |
| Ongoing Training | β | β |
| Platform Migration Support | β | Included, but limited |
| Dedicated Account Manager | β | Included, but limited |
| Library of OnDemand Training Resources | β | β |
| Live Chat | β | β |
Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.
Fraction of the Cost of Competitors β’ Month-to-Month Contracts β’ Unlimited Users/Support
With single-sign-on, manage your clients all in one spot in our Client Management Console.
Phone and email support is 100% free. 100+ training videos. A dedicated customer success manager.
Get up and running quickly. Contextual help on every page of the platform.
Powerful native integrations plus an open API and universal CMS compatibility.
