Don’t Let Your Customers Walk Away.
Without customers, your engagement, conversions, sales and revenue fizzle. Let’s explore some ways to keep your clients’ customers in the fold.
The name of the game? Retain.
Customers have little patience. They don’t like being marketed to. They don’t like being treated as just another sales number. So, your job of customer retention is absolutely critical to your client’s success, as well as your agency’s.
Before we dive into some strategies, let’s take a step back and look at some stats that underscore exactly how important it is to know and retain customers.
22% of marketers identified retaining customers as the greatest challenge to their overall digital strategy.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
Consolidate and Give Customers the Experience They Want