Why are leads growing but sales aren’t?
A client’s bottom line is the ultimate measure of an agency’s value. So when you’re getting leads, but revenue isn’t growing, it’s an issue that needs solving. Now.
Understand Your Client’s Expectations
Agencies are usually tasked with two things: Growing traffic and generating quality leads. But leaving it at that, and saying, “Well, we got the leads, but it’s not our job to get the sales,” is a mistake agencies make too often. Making revenue grow is what’s most important. Just ask your client’s executive team.
In a recent survey of marketing professionals, generating quality traffic and leads made the list in response to the question, what are the top priorities for your marketing campaign. But the top two answers were acquiring more customers and growing revenue. It also uncovered that the executive team is 40% less likely than other marketers to consider goals such as quality leads. Where agencies need to focus could not be clearer.
59% of marketing professionals believe acquiring more customers and growing revenue are the top priorities for their campaigns.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
A Winning Formula to Grow Leads and Revenue: