   |  | |
|---|---|---|
| Features | Comparable | |
| Reviews | ||
| Terms | Annual and monthly options | Annual contract paid up front |
| Annual Cost* | $15,000 | $27,600 |
| Features | |
|---|---|
| Reviews | |
| Terms | Annual and monthly options Annual contract paid up front |
| Annual Cost* | $15,000 $27,600 |
* Cost for all products based on 20K contacts.
SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,700+ agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
What is Act-on Software? Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.
Compare Act-On pricing and terms to SharpSpring, a competitive alternative to Act-On. Review the details, including the number of contacts, inclusions and onboarding costs.
| | | |
|---|---|---|
| 20k Contact Plan | Enterprise | |
| Total | ||
| Get Started Cost | $3,550 (As little as) | $28,600 |
| Monthly Cost | $1,250/mo | $2,300/mo |
| Annual Cost | $15,000 | $27,600 |
| Onboarding (One Time) | $1,800 | $1,000 |
| Contacts | 20k | 20k |
| API Calls Included Per Day | 5k | 25K |
| Marketing Users | Unlimited | 6 |
| Sales Users | Unlimited | 100 |
| Emails Included Per Month | 100K | Unlimited |
SharpSpring comes in substantially lower than Act-On when it comes to monthly costs and is more cost effective for onboarding.
Compare Act-On email marketing software to SharpSpring features in key areas, such as the email designer, dynamic content, and render testing for email automation.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/8 | 8/8 |
| Drag-And-Drop Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Responsive Templates | ✔ | ✔ |
| After-The-Click Tracking | ✔ | ✔ |
| Render Testing | $ | ✔ |
| A/B Testing | ✔ | ✔ |
| RSS Email Syndication | ✔ | ✔ |
Email marketing is the beating heart of marketing automation. SharpSpring and Act-On both excel in this area by offering all the features that help agencies use email as an effective campaign tool for their clients.
$ = available for additional charge
See how Act-On marketing automation features stack up against SharpSpring in key areas, such as branching workflows, behavior-based automations, and automation functions that accelerate your marketing efforts.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 11/11 | 9/11 |
| Visual Workflow Builder | ✔ | |
| Unlimited Workflows and Tasks | ✔ | ✔ |
| Triggers and Filters | ✔ | ✔ |
| Branching Workflows | ✔ | ✔ |
| Time-Based Automations | ✔ | ✔ |
| Behavior-Based Automations | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
| Dynamic Lists | ✔ | ✔ |
| Advanced Segmentation | ✔ | ✔ |
| Dynamic Landing Pages | ✔ | ✔ |
| Personas | ✔ |
SharpSpring and Act-On both have a rich marketing automation feature set. However, SharpSpring offers value-add features, such as personas for marketers to target prospects better with dynamic content and a visual workflow builder to help them visualize the buyer’s journey.
Forms are a vital component of lead generation and nurturing, so marketing automation should feature strong form functions. See how Act-On compares in key form functions, such as analytics, auto-complete, progressive profiling and dynamic form features.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 12/12 | 12/12 |
| Drag-And-Drop Form Designer | ✔ | ✔ |
| Dynamic Forms | ✔ | ✔ |
| Use CSS To Match Your Site | ✔ | ✔ |
| Customized Fields | ✔ | ✔ |
| Custom Calls To Action | ✔ | ✔ |
| Auto-Complete | ✔ | ✔ |
| Progressive Profiling | ✔ | ✔ |
| Form Analytics | ✔ | ✔ |
| Third-Party Forms Supported | ✔ | ✔ |
| Third-Party Post-Back | ✔ | ✔ |
| GoToWebinar Connected | ✔ | ✔ |
| WebEx Connected | ✔ | ✔ |
SharpSpring and Act-On have a fundamental philosophical difference when it comes to forms. Act-on offers progressive profiling to gather data incrementally from leads while SharpSpring uses auto-complete to fill in information previously provided, and users have the option to update contact information that has changed since their last visit.
Contact tracking makes it easy to follow your contacts through the sales and marketing funnel. View a side-by-side comparison of Act-On and SharpSpring for contact tracking features. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 7/7 |
| Identify Anonymous Site Visitors | ✔ | ✔ |
| Contact Info From Anonymous Visitors (e.g., Reverse IP Look-Up) (ZoomInfo) | ✔ | ✔ |
| Track Behavior History Of Known Leads | ✔ | ✔ |
| Timeline Of Lead Interactions | ✔ | ✔ |
| Daily Email Of Site Visitors | ✔ | ✔ |
| Important Page Visit Tracking | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies and effectively track site traffic.
Landing pages are key to conversions and should work in direct support of your marketing automation efforts. Compare the landing page designers in Act-On vs SharpSpring, including key functions and features such as dynamic content, a template library, and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 6/7 |
| Point-And-Click Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Library Of Responsive Templates | ✔ | ✔ |
| Optimize For Mobile | ✔ | ✔ |
| Build Single Landing Pages | ✔ | ✔ |
| Build Landing Page Funnels | ✔ |
SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels. This features allows you to create a series of landing pages designed to work together to convert and transform visitors into leads.
Content is king of marketing, so make sure your blog efforts are as simple as possible. Look side-by-side at the blog builder in Act-On and SharpSpring to compare key functions and features, such as social sharing, advance post scheduling and more. See how Act-On’s blog tool stands up when it competes with others.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 0/7 |
| Point-And-Click Editor | ✔ | |
| WYSIWYG Interface | ✔ | |
| Dynamic Content | ✔ | |
| Library Of Responsive Templates | ✔ | |
| RSS Email Syndication | ✔ | |
| Advance Post Scheduling | ✔ | |
| Social Sharing Widget | ✔ |
If content is king, SharpSpring takes the crown with it’s blog builder designed to enhance top-of-the-funnel marketing and lead acquisition. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.
Social media should be directly integrated into your marketing automation platform. See how Act-On’s social media features compete with SharpSpring’s, by comparing key functions and features, such as social sharing, measuring social conversions and social listening.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 6/6 | 5/6 |
| Social-CRM Integration | ✔ | ✔ |
| Social Profiling | ✔ | ✔ |
| Social Listening / Monitoring | ✔ | ✔ |
| Social Publishing | ✔ | ✔ |
| Social Media Conversions | ✔ | ✔ |
| Content Calendar | ✔ |
Both solutions offer social media profiling, allowing the sales team to interact with leads through social channels. More importantly, both platforms offer reporting and analytics to track social media conversions and ROI. SharpSpring has an advantage by offering a full content calendar, giving you a holistic view of all their scheduled emails, blog posts and social content.
Unite sales and marketing teams with a single platform. See how Act-On marketing automation sales tracking features compare to SharpSpring’s in key areas such as CRM, integrations, lead scoring and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 8/8 | 5/8 |
| Built-In CRM | ✔ | |
| Advanced Lead Scoring | ✔ | ✔ | Adjustable Universal Lead Scoring | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ |
| Shopping Cart Integration | ✔ | ✔ |
| Built-In Call Tracking | ✔ | |
| Custom Notifications | ✔ | ✔ |
| Report Scheduling | ✔ |
SharpSpring sets itself apart from competitors by providing reporting features and the option to integrate an existing third-party CRM or use the extremely powerful, free, SharpSpring CRM. Act-On serves more as a repository or database than a true CRM, requiring sales and marketers to manage a third-party tool completely separately.
With technology evolving rapidly in the marketing automation space, integrations are vital to ensure your marketing automation platform performs. See how well Act-On software integrates with other tools like CRMs, CMSs, and more. See how Act-On compares to SharpSpring on integrations.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 8/8 | 8/8 |
| CMS Compatibility | ✔ | ✔ |
| Open API | ✔ | ✔ |
| Zapier Integration | ✔ | ✔ | Piesync Integration | ✔ | ✔ |
| Multiple Device Tracking | ✔ | ✔ |
| Third-Party/Native Form Compatibility | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ |
| Advanced Reporting/Data Exports | ✔ | ✔ |
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Does Act-On stand behind the platform with comprehensive, free, support? Will Act-On support migrate you from another platform? Check out how Act-On alternatives compare in customer support.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 4/4 | 3/4 |
| Dedicated Customer Success Manager | ✔ | ✔ |
| Platform Migration Support | All Platforms | Marketo / HubSpot Only |
| In-App Contextual Support Videos | ✔ | ✔ |
| Phone, Email Support | ✔ | ✔ |
Act-On only supports migration from Marketo and HubSpot. SharpSpring will assist your migration regardless of your current marketing automation platform.
See why SharpSpring is the top Act-On competitor for agency marketing automation. Agencies choose SharpSpring as an Act-On alternative because Act-On isn’t designed to support agencies that same way SharpSpring is. SharpSpring doesn’t treat agencies like resellers – they are partners. SharpSpring’s agency pricing puts agencies in control.
| | | |
|---|---|---|
| Total | 7/7 | 1/7 |
| Rebrandable Interface (logo/colors) | ✔ | |
| White-Labeled URL | ✔ | |
| Rebrandable Sales Materials | ✔ | |
| Rebrandable Notifications | ✔ | |
| Multi-Client Management Console | ✔ | ✔ |
| Add a Client In-App | ✔ | |
| Share Templates Across Clients | ✔ |
Both platforms provide agency-focused features and allow agencies to determine how to charge clients. However, SharpSpring is specifically designed to build client relationships with the agency, not with a software provider. SharpSpring treats agencies as true partners rather than resellers, allowing them to set their own pricing for marketing automation and fully introduce their brand into the platform.
Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support
A fraction of the cost of competitors and no long term contract.
Phone and email support from your dedicated customer success manager is always free. Plus, you’ll get access to 100+ training videos to hone your skills.
Get up and running quickly. Contextual help on every page of the platform.
Powerful native integrations, plus an open API and universal CMS compatibility.
As artificial intelligence (AI) becomes more accessible for small businesses,…
