  |  | |
|---|---|---|
| Features | Comparable | |
| Reviews | ||
| Terms | Annual and monthly options | Annual contract paid up front |
| Annual Cost* | $10,500 | $27,600 |
| Features | |
|---|---|
| Reviews | |
| Terms | Annual and monthly options Annual contract paid up front |
| Annual Cost* | $10,500 $27,600 |
* Cost for all products based on 20K contacts.
SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,700+ agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.
Compare Act-On pricing and terms to SharpSpring, a competitive alternative to Act-On. Review the details, including the number of contacts, what’s required up-front and how Act-On compares on onboarding costs.
| | | |
|---|---|---|
| 20k Contact Plan | Enterprise | |
| Total | ||
| Get Started Cost | $3,025 (As little as) | $28,600 |
| Monthly Cost | $875/mo | $2,300/mo |
| Annual Cost | $10,500 | $27,600 |
| Onboarding (One Time) | $1,800 | $1,000 |
| Contacts | 20k | 20k |
| API Calls Included Per Day | 5k | 25K |
| Marketing Users | Unlimited | 6 |
| Sales Users | Unlimited | 100 |
| Emails Included Per Month | 100K | Unlimited |
SharpSpring comes in substantially lower than Act-On when it comes to monthly costs and is slightly lower for onboarding.
Compare Act-On’s email marketing features to SharpSpring’s. See how Act-On competes in key areas, such as the email designer, dynamic content and render testing. Find a competitive alternative to Act-On for email automation.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/8 | 8/8 |
| Drag-And-Drop Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Responsive Templates | ✔ | ✔ |
| After-The-Click Tracking | ✔ | ✔ |
| Render Testing | $ | ✔ |
| A/B Testing | ✔ | ✔ |
| RSS Email Syndication | ✔ | ✔ |
Email marketing is at the core of all marketing automation platforms. SharpSpring and Act-On both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their clients.
$ = available for additional charge
Explore alternatives to Act-On in automation features. See how Act-On compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Act-On for key automation functions that drive your marketing.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 11/11 | 9/11 |
| Visual Workflow Builder | ✔ | |
| Unlimited Workflows and Tasks | ✔ | ✔ |
| Triggers and Filters | ✔ | ✔ |
| Branching Workflows | ✔ | ✔ |
| Time-Based Automations | ✔ | ✔ |
| Behavior-Based Automations | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
| Dynamic Lists | ✔ | ✔ |
| Advanced Segmentation | ✔ | ✔ |
| Dynamic Landing Pages | ✔ | ✔ |
| Personas | ✔ |
Automation is another area where SharpSpring and Act-On both have a rich feature set. However, SharpSpring offers personas for marketers to target prospects better with dynamic content, and a visual workflow builder to help them visualize the buyer’s journey.
Compare key form features between Act-On and a top competitor. See how Act-On compares in key form functions, such as analytics, auto-complete, progressive profiing and more. Compare dynamic form features. Find an alternative to Act-On for form building – a vital component of lead collection for marketers.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 12/12 | 12/12 |
| Drag-And-Drop Form Designer | ✔ | ✔ |
| Dynamic Forms | ✔ | ✔ |
| Use CSS To Match Your Site | ✔ | ✔ |
| Customized Fields | ✔ | ✔ |
| Custom Calls To Action | ✔ | ✔ |
| Auto-Complete | ✔ | ✔ |
| Progressive Profiling | ✔ | ✔ |
| Form Analytics | ✔ | ✔ |
| Third-Party Forms Supported | ✔ | ✔ |
| Third-Party Post-Back | ✔ | ✔ |
| GoToWebinar Connected | ✔ | ✔ |
| WebEx Connected | ✔ | ✔ |
Act-On offers progressive profiling to gather data incrementally from leads, but this is due to a philosophical difference between the two platforms. SharpSpring’s approach is to use auto-complete to fill in information previously provided, but it continuously allows leads the option to update their email, phone or other information that has changed since their last visit.
View a side-by side comparison of Act-On and SharpSpring for contact tracking features. Learn about Act-On alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find a competitor to Act-On that makes it easy to track your contacts through the sales and marketing funnel.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 7/7 |
| Identify Anonymous Site Visitors | ✔ | ✔ |
| Contact Info From Anonymous Visitors (e.g., Reverse IP Look-Up) (ZoomInfo) | ✔ | ✔ |
| Track Behavior History Of Known Leads | ✔ | ✔ |
| Timeline Of Lead Interactions | ✔ | ✔ |
| Daily Email Of Site Visitors | ✔ | ✔ |
| Important Page Visit Tracking | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.
Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Act-On vs SharpSpring. Learn about alternatives to Act-On for building and designing landing pages that convert. Compare key functions and features, such as dynamic content, a template library, and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 6/7 |
| Point-And-Click Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Library Of Responsive Templates | ✔ | ✔ |
| Optimize For Mobile | ✔ | ✔ |
| Build Single Landing Pages | ✔ | ✔ |
| Build Landing Page Funnels | ✔ |
SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels - a series of landing pages designed to work together to convert and transform visitors into leads.
Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Act-On and SharpSpring. See if there are alternatives to Act-On’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Act-On’s blog tool stands up when it competes with others.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 0/7 |
| Point-And-Click Editor | ✔ | |
| WYSIWYG Interface | ✔ | |
| Dynamic Content | ✔ | |
| Library Of Responsive Templates | ✔ | |
| RSS Email Syndication | ✔ | |
| Advance Post Scheduling | ✔ | |
| Social Sharing Widget | ✔ |
If content is king, SharpSpring wins. Its blog builder is designed to give your top-of-the-funnel marketing and lead acquisition efforts the royal treatment. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.
Track social media efforts in your marketing automation platform. See how Act-On’s social media features compete with SharpSpring’s. See what alternatives exist for Act-On in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Act-On’s social features perform and what alternatives there are.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 6/6 | 5/6 |
| Social-CRM Integration | ✔ | ✔ |
| Social Profiling | ✔ | ✔ |
| Social Listening / Monitoring | ✔ | ✔ |
| Social Publishing | ✔ | ✔ |
| Social Media Conversions | ✔ | ✔ |
| Content Calendar | ✔ |
Both solutions offer social media profiling and the ability for the sales team to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. SharpSpring offers more with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.
Unite sales and marketing teams in your marketing automation platform. See how Act-On’s sales tracking features compare to SharpSpring’s. Check out Act-On CRM alternatives. Compare key functions, such as integrations, lead scoring and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 8/8 | 5/8 |
| Built-In CRM | ✔ | |
| Advanced Lead Scoring | ✔ | ✔ | Adjustable Universal Lead Scoring | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ |
| Shopping Cart Integration | ✔ | ✔ |
| Built-In Call Tracking | ✔ | |
| Custom Notifications | ✔ | ✔ |
| Report Scheduling | ✔ |
SharpSpring sets itself apart from competitors by providing reporting features and a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Act-On, a user must have another CRM; otherwise data is simply stored in what is effectively a repository.
Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Act-On integrates with other tools like CRMs, CMSs and more. See how Act-On compares to SharpSpring on integrations.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 8/8 | 8/8 |
| CMS Compatibility | ✔ | ✔ |
| Open API | ✔ | ✔ |
| Zapier Integration | ✔ | ✔ | Piesync Integration | ✔ | ✔ |
| Multiple Device Tracking | ✔ | ✔ |
| Third-Party/Native Form Compatibility | ✔ | ✔ |
| Native Salesforce Integration | ✔ | ✔ |
| Advanced Reporting/Data Exports | ✔ | ✔ |
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Does Act-On stand behind the platform with comprehensive, free support? Will Act-On support migrate you from another platform? Check out how Act-On alternatives compare in customer support. Watch out for extra fees from Act-On.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 4/4 | 3/4 |
| Dedicated Customer Success Manager | ✔ | ✔ |
| Platform Migration Support | All Platforms | Marketo / HubSpot Only |
| In-App Contextual Support Videos | ✔ | ✔ |
| Phone, Email Support | ✔ | ✔ |
Act-On only supports migration from Marketo and HubSpot. Whether you’re coming from HubSpot, Marketo or any other marketing automation platform, SharpSpring will guide you through the process.
See why SharpSpring is the top Act-On competitor when it comes to agencies. Agencies choose SharpSpring as a Act-On alternative because it compares well on agency-specific features that Act-On doesn’t include. SharpSpring doesn’t treat agencies like resellers – they are partners. SharpSpring’s agency pricing puts agencies in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets agencies rebrand the platform to promote the agency rather than Act-On competing with you.
| | | |
|---|---|---|
| Total | 7/7 | 1/7 |
| Rebrandable Interface (logo/colors) | ✔ | |
| White-Labeled URL | ✔ | |
| Rebrandable Sales Materials | ✔ | |
| Rebrandable Notifications | ✔ | |
| Multi-Client Management Console | ✔ | ✔ |
| Add a Client In-App | ✔ | |
| Share Templates Across Clients | ✔ |
Both platforms provide agency-focused features and allow agencies to determine how to charge clients. However, SharpSpring is specifically designed to build client relationships with the agency, not with a software provider. SharpSpring agency partners can reinforce their brands throughout the client relationship.
Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support
A fraction of the cost of competitors and no long term contract.
Phone and email support is 100% free. 100+ training videos. A dedicated customer success manager.
Get up and running quickly. Contextual help on every page of the platform.
Powerful native integrations plus an open API and universal CMS compatibility.
