  |  | |
|---|---|---|
| Features | Comparable | |
| Reviews | ||
| Terms | Annual and monthly options | Annual contract paid up front |
| Annual Cost* | $15,000 | $24,000 |
| Features | |
|---|---|
| Reviews | |
| Terms | Annual and monthly options Annual contract paid up front |
| Annual Cost* | $15,000 $27,600 |
* Cost for all products based on 20K contacts.
Launched in 2014 to deliver powerful and affordable marketing automation, SharpSpring is a flexible platform that integrates easily with other tools. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.
Act-On offers enterprise-level marketing automation, website management tools and a basic partner system for agencies, relying heavily upon integration with other CRM platforms and services. Marketing and sales teams at more than 3,000 companies use Act-On.
Compare Act-On pricing and terms to SharpSpring, a competitive alternative to Act-On. Review the details, including the number of contacts, inclusions and onboarding costs.
| | | |
|---|---|---|
| 20k Contact Plan | Enterprise | |
| Total | ||
| Get Started Cost | $3,249 (As little as) | $40,000 |
| Monthly Cost (Based on Annual Terms) | $1,250/mo | $2,000/mo |
| Annual Cost | $15,000 | $24,000 |
| Onboarding (One time fee based on Annual Terms) | $1,999 | $5,000 |
| Contacts | 20k | 20k |
| API Calls Included Per Day | 50k | 25K |
| Marketing Users | Unlimited | 6 |
| Sales Users | Unlimited | 100 |
| Emails Included Per Month | 100K | Unlimited |
SharpSpring comes in substantially lower than Act-On when it comes to annual costs.
Compare Act-On email marketing software to SharpSpring features in key areas, such as the email designer, dynamic content, and render testing for email automation.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/8 | 8/8 |
| Drag-And-Drop Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Responsive Templates | ✔ | ✔ |
| After-The-Click Tracking | ✔ | ✔ |
| Render Testing | $ | ✔ |
| A/B Testing | ✔ | ✔ |
| RSS Email Syndication | ✔ | ✔ |
Email marketing is at the core of all marketing automation platforms. SharpSpring and Act-On both excel in this area by offering all of the features that help agencies use email as an effective campaign tool for their clients.
$ = available for additional charge
See how Act-On marketing automation features stack up against SharpSpring in key areas, such as branching workflows, behavior-based automations, and automation functions that accelerate your marketing efforts.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 11/11 | 10/11 |
| Visual Workflow Builder | ✔ | |
| Unlimited Workflows and Tasks | ✔ | ✔ |
| Triggers and Filters | ✔ | ✔ |
| Branching Workflows | ✔ | ✔ |
| Time-Based Automations | ✔ | ✔ |
| Behavior-Based Automations | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
| Dynamic Lists | ✔ | ✔ |
| Advanced Segmentation | ✔ | ✔ |
| Dynamic Landing Pages | ✔ | ✔ |
| Personas | ✔ | ✔ |
Automation is another area where SharpSpring and Act-On both have a rich feature set. However, SharpSpring offers marketers a visual workflow builder to help them visualize the buyer’s journey.
Forms are a vital component of lead generation and nurturing, so marketing automation should feature strong form functions. See how Act-On compares in key form functions, such as analytics, auto-complete, progressive profiling and dynamic form features.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 12/12 | 12/12 |
| Drag-And-Drop Form Designer | ✔ | ✔ |
| Dynamic Forms | ✔ | ✔ |
| Use CSS To Match Your Site | ✔ | ✔ |
| Customized Fields | ✔ | ✔ |
| Custom Calls To Action | ✔ | ✔ |
| Auto-Complete | ✔ | ✔ |
| Progressive Profiling | ✔ | ✔ |
| Form Analytics | ✔ | ✔ |
| Third-Party Forms Supported | ✔ | ✔ |
| Third-Party Post-Back | ✔ | ✔ |
| Native GoToWebinar Integration | ✔ | ✔ |
| Native WebEx Integration | ✔ | ✔ |
Forms is another area where SharpSpring and Act-On both have a rich feature set and match up evenly. Both platforms excel in this area by offering all of the features and tools that help agencies to gather information about their leads.
Contact tracking makes it easy to follow your contacts through the sales and marketing funnel. View a side-by-side comparison of Act-On and SharpSpring for contact tracking features. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 6/6 | 6/6 |
| Identify Anonymous Site Visitors | ✔ | ✔ |
| Track Behavior History Of Known Leads | ✔ | ✔ |
| Timeline Of Lead Interactions | ✔ | ✔ |
| Daily Email Of Site Visitors | ✔ | ✔ |
| Important Page Visit Tracking | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. SharpSpring’s Life of the Lead sets it apart, featuring a timeline of interactions between the lead, your website, your communications, and any events or changes made to the record in SharpSpring.
Landing pages are key to conversions and should work in direct support of your marketing automation efforts. Compare the landing page designers in Act-On vs SharpSpring, including key functions and features such as dynamic content, a template library, and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 6/7 |
| Drag-and-Drop Designer | ✔ | ✔ |
| WYSIWYG Interface | ✔ | ✔ |
| Dynamic Content | ✔ | ✔ |
| Library Of Responsive Templates | ✔ | ✔ |
| Optimize For Mobile | ✔ | ✔ |
| Build Single Landing Pages | ✔ | ✔ |
| Build Landing Page Funnels | ✔ |
SharpSpring goes beyond basic landing pages and offers pre-built and customizable funnels – a series of landing pages designed to work together to convert and transform visitors into leads.
Content is king of marketing, so make sure your blog efforts are as simple as possible. Look side-by-side at the blog builder in Act-On and SharpSpring to compare key functions and features, such as social sharing, advance post scheduling and more. See how Act-On’s blog tool stands up when it competes with others.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/7 | 0/7 |
| Drag-and-Drop Editor | ✔ | |
| WYSIWYG Interface | ✔ | |
| Dynamic Content | ✔ | |
| Library Of Responsive Templates | ✔ | |
| RSS Email Syndication | ✔ | |
| Advance Post Scheduling | ✔ | |
| Social Sharing Widget | ✔ |
If content is king, SharpSpring wins. Its blog builder is designed to give your top-of-the-funnel marketing and lead acquisition efforts the royal treatment. SharpSpring’s blog builder is also dynamic, allowing a blog to automatically respond to a lead’s attributes.
Social media should be directly integrated into your marketing automation platform. See how Act-On’s social media features compete with SharpSpring’s, by comparing key functions and features, such as social sharing, measuring social conversions and social listening.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 6/6 | 6/6 |
| Social-CRM Integration | ✔ | ✔ |
| Social Profiling | ✔ | ✔ |
| Social Listening / Monitoring | ✔ | ✔ |
| Social Publishing | ✔ | ✔ |
| Social Media Conversions | ✔ | ✔ |
| Content Calendar | ✔ | ✔ |
Both solutions offer social media profiling and the ability for the sales team to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI.
Unite sales and marketing teams with a single platform. See how Act-On marketing automation sales tracking features compare to SharpSpring’s in key areas such as CRM, integrations, lead scoring and more.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 9/10 | 8/10 |
| Built-In CRM | ✔ | |
| Sales Automation | ✔ | ✔ |
| IMAP Syncing | $ | 3rd party |
| Custom Analytics and Dashboards | ✔ | ✔ |
| Report Scheduling | ✔ | ✔ |
| Advanced Lead Scoring | ✔ | ✔ |
| Book Meetings | ✔ | ✔ |
| Outbound Dialing/Call Tracking | ✔ | ✔ |
| Custom Notifications | ✔ | ✔ |
| Shopping Cart Integration | ✔ | ✔ |
SharpSpring sets itself apart from competitors with reporting features and by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Act-On, a user must have another CRM; otherwise data is simply stored in what is effectively a repository.
With technology evolving rapidly in the marketing automation space, integrations are vital to ensure your marketing automation platform performs. See how well Act-On software integrates with other tools like CRMs, CMSs, and more. See how Act-On compares to SharpSpring on integrations.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 7/8 | 7/8 |
| CMS Compatibility | ✔ | ✔ |
| Open API | ✔ | ✔ |
| Zapier Integration | ✔ | ✔ |
| Piesync Integration | ✔ | ✔ |
| Multiple Device Tracking | ✔ | ✔ |
| Third-Party/Native Form Compatibility | ✔ | ✔ |
| Native Salesforce Integration | $ | $ |
| Advanced Reporting/Data Exports | ✔ | ✔ |
The platforms stack up well here, with both offering key integrations that are of value to marketers.
Does Act-On stand behind the platform with comprehensive, free, support? Will Act-On support migrate you from another platform? Check out how Act-On alternatives compare in customer support.
| | | |
|---|---|---|
| All Plans | Enterprise | |
| Total | 5/5 | 3/5 |
| Dedicated Customer Success Manager | ✔ | $ |
| Platform Migration Support | ✔ | $ |
| Phone/Email Support | ✔ | ✔ |
| Library of OnDemand Training Resources | ✔ | ✔ |
| Live Chat | ✔ | ✔ |
Act-On charges extra for a dedicated account manager and platform migration support. These features included at no extra charge with SharpSpring.
Fraction of the Cost of Competitors • Month-to-Month Contracts • Unlimited Users/Support
With single-sign-on, manage your clients all in one spot in our Client Management Console.
Phone and email support from your dedicated customer success manager is always free. Plus, you’ll get access to 100+ training videos to hone your skills.
Get up and running quickly. Contextual help on every page of the platform.
Powerful native integrations, plus an open API and universal CMS compatibility.
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