Post by: teresagordon
There’s no denying the importance of user experience (UX) optimization for marketing and sales. According to Forrester research, visit-to-lead conversions can be 400% higher on sites with superior user experience. But even if you’re following all the important UX best practices, there are always new ways to disrupt your UX…
Post by: Isabel Hasty
In the age of digital marketing, there are now many ways to communicate with your audience. Each touchpoint is an opportunity to pitch your product or service and businesses that prioritize these opportunities are bound for success. Whether it’s through a sales call, marketing email, in-person meeting, or web chat,…
Post by: Olivia Williams
Pop-ups are one of the trickiest marketing tools out there. They can either help improve your conversion rate or hinder it, depending on how you use them. Case studies show that pop-ups can increase conversion rates by 1000% or more, when they aren’t intrusive or annoying. Luckily pop-ups have been…
Post by: Courtney Danyel
There's no way to succeed in business today without focusing heavily on new customer acquisition. But in doing so, many marketers overlook an equally important goal: customer retention. Having a strong customer retention strategy has a lot of benefits, such as: Better customer experience: Ensuring customers are engaged and happy…
Post by: Isabel Hasty
Want to improve the quality of your customer relationships? Well, you need to quantify them first, with (spoiler alert) the data from your CRM. CRM (Customer Relationship Management) software allows you to manage customer interactions in a data-driven, meaningful, and profitable way. However, applying the correct standard of measurement to…