Post by: Isabel Hasty
Any industry that relies heavily on technology has major changes year after year. Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Look…
Post by: Isabel Hasty
Writing web copy is easy. Everyone’s doing it. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Luckily, effective content has a few key elements that helps it stand out from the…
Post by: Isabel Hasty
Years have passed and the times have changed — now millennials are the largest generation in the workforce. As a result, they’ve also become a huge portion of today’s consumer market. Forward-thinking marketers need to work on capturing millennial interest today if they’re going to ever maintain them as loyal…
Post by: Nicole Levy
Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. You need to follow up with a strong post-webinar…
Post by: Katrina McAfee
Content diversity is key to a healthy digital marketing strategy. You can’t just write blog posts. You need videos, infographics, ebooks, special resources, and more. Different types of content attract and engage different segments of your audience. The more types of content you create, the wider your potential reach online.…