Post by: Naseem Shah
In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are…
Post by: Koertni Adams
Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And there’s no way to grow your business if you’re pitching new clients after every completed project. There are lots…
Post by: Elsbeth Russell
While LinkedIn is typically known as the social platform specifically for networking professionals, increasingly people are turning to LinkedIn to find more than just their next job opportunity. In fact, 91% of executives rate LinkedIn as their first choice for professionally relevant content. Whether you work in the B2B space…
Post by: Anthony Atkins
Modern-day consumers can interact with brands at events, on websites, within mobile apps, inside physical stores, through social media, push notifications and more—not to mention through traditional mediums such as direct mail, print, TV and radio. Given the many ways consumers can interact with a brand, it has never been…
Post by: Kathleen Davis
Automation technology has been around long enough that most marketers understand its value for driving business goals. On average, 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology. Businesses realize the power of marketing automation, but getting started can be daunting.…