Marketing Analytics

Transformative Email Marketing Analytics

Track email success all the way to bottom-line ROI with our comprehensive email marketing analytics. Follow key stats such as clicks, opens, bounces and successful deliveries. Use feedback to optimize your messaging and improve email marketing deliverability. Check emails for broken links and test different calls to action. Build an attentive audience who receive and open your emails on time.

Campaign Analytics and Tracking

Reveal the true ROI of your marketing efforts when you understand your end-to-end conversion cost and revenue. Automatically track your website visitors’ conversions from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later. Get detailed campaign analytics that even work offline, without the effort of setting up conversion funnels.

Marketing Analytics Tools with Behavior Tracking

Our Life of the Lead tool tracks interactions for every contact, including site visits, emails, webinars, and social events. Follow individual leads with our intuitive Contact Manager dashboard. Set up interactions that are triggered by individual customer actions, with automated interactions to engage with the contact at a critical point in their unique buying process. Effortlessly personalize your inbound marketing and meet customers where they are.

Campaign Analytics and End-to-End ROI

Good campaigns start with an end-to-end ROI goal. Use Campaign Insights to track key metrics for your goals and stay on track with actionable insights. Set, meet and report on specific ROI targets.

Multiple Device Tracking and Analytics

SharpSpring recognizes and tracks all of the various devices a contact may use to visit your site. That includes smartphones, desktops, laptops, tablets, smart speakers and helicopters. Well, maybe not helicopters… But we can follow leads wherever they come from, including offline. Get a 360-degree view of each individual buyer’s journey and find out which channels to prioritize for better ROI.

Form Insights

Measure, compare and optimize form performance with a complete suite of marketing analytics tools. Better understand your marketing ROI with powerful metrics that are specifically designed for form-focused campaigns and lead capture, such as Total Cost Per Lead.

Custom Reports for Campaign Marketing Analytics

SharpSpring Reports provide all the information you need to measure your current success and accurately forecast future performance. Customize Campaign, Email and CRM reports to include metrics that matter. Use full-spectrum marketing data analytics to turn raw data into actionable ideas. Generate clear, accessible, reports to show your results and review campaign strategy.

Custom Campaign Tagging

Group, ungroup, slice and dice with campaign tagging. If it has a name, it can be a tag. Set up custom categories or use common tags such as email, Google, referrals, organic and offline. Make tags as specific or broad as you like. Break campaigns down to pinpoint the marketing data analytics that you need.

Unlimited Site Tracking

Add a tracking code snippet to your website, microsite, blog, or landing page in seconds to start generating leads. Track as many sites as you’d like and monitor them in one place with our easy-access marketing analytics platform. Use tracking insights to optimize and prioritize your digital media.