What is Content Automation? The Definition and Benefits

Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical processes taking over various aspects of content marketing. It eliminates the need for human input in certain areas, resulting in time, effort and money saved.

Benefits of Content Automation

Automating your content marketing provides numerous benefits to companies across almost every industry. Whether your business is in its infancy or operating on a global scale, you can take advantage of the following content automation benefits.

Benefit #1 – Save Time

Nothing eats up precious time for a marketer more than running through repetitive content marketing tasks each day. While your creative team is busy combing through emails, following up with leads, publishing on social media and maintaining your website’s blog, they are not doing what they are best at – creating dynamic content.

By incorporating content automation, you can free up much-needed resources and time, allowing your team to focus on their core competencies – sales and marketing – and concentrate on growing the business.

Benefit #2 – Save Money

Out of all of the benefits of content automation, the one that speaks volumes to most business owners is saving money. Keep in mind that this benefit also ties into saving time – time is money, after all!

If you’re wondering how content automation saves money, look at productivity levels. If you want your marketing team to focus on creating dynamic content, someone has to take over all those repetitive tasks. Instead of hiring a slew of new employees who have to advance through the learning curve, you can invest in a content automation system.

Benefit #3 – Boost Creativity

Once you incorporate automated content marketing into your digital strategy, you will quickly notice a boost in creativity amongst your marketing team. Performing redundant tasks on a computer every day can not only bring about eye strain and other physical stressors; it can also be mentally draining. By investing in content marketing automation, you can eliminate a cause for low energy levels in the workplace.

Benefit #4 – Improve Workflow

When everyone in the marketing department can focus on campaign creation and on building client relationships, you will see improvements in the workflow and an increase in revenue. Automation can help you identify bottlenecks in the content production pipeline and quickly address the issues. It can also help streamline communications between employees and entire departments.

Benefit #5 – Nurture Leads

Content automation lets you set up follow-ups and email reminders, helping your marketing team keep tabs on where your leads are inside your sales funnel. It can be very difficult to keep track of all these details manually, which is why content marketing automation is the key to nurturing leads and improving brand loyalty.

Certain lead actions can trigger email campaigns – you can even program a series of messages to send automatically. These messages can include anything from product recommendations to birthday discounts and requests for feedback.

 

To delve further into how marketing automation can help grow your agency or business, sign up to get a demo of SharpSpring today.