Integrations

How to Use Integrations to Get the Most Out of SharpSpring

Marketing Automation platforms can be thought of as hubs of multiple technologies that were previously siloed. At SharpSpring, we are constantly working to expand the scope of our built-in functionality so that you can ultimately reduce your martech stack. That being said, there will still be occasions where an integration will be necessary to allow SharpSpring to communicate with external…
Retargeting Ad Image

Retargeting Ads We Loved in 2020

Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Online customers are continually pulled in countless directions. As marketers,…
Growth Marketing

What Is Growth Marketing?

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing -- but you might be more familiar with this concept being referred to as “growth hacking” or something similar. Likely because the term…
choosing marketing automation software

How to Choose a Marketing Automation Software

If you’re shopping around for marketing automation software, it (hopefully) indicates that you’ve already got a pretty good handle on what marketing automation means and how it can help your business. You know that to keep up with the pace of digital marketing, automation has become a nearly necessary business tool. Now it’s time to take the next step in…
CRM Software

Why Use CRM Software?

When it comes to marketing, it’s not enough to churn out content and hope for the best. You need to be able to offer relevant, personalized content that your audiences want to engage with. To do that, however, you need to be able to collect data about your prospects — not just their contact information, but also their behaviors as…
Marketing Automation

Top 3 Marketing Automation Benefits

Taking an active role in the marketing for your agency or business is a critical part of attaining success. With competition fiercer than ever in just about every industry, you simply can’t rely on a philosophy of “if you build it, they will come.” However, the need to take ownership of your marketing efforts doesn’t mean you have to do…
Omnichannel Marketing Automation

How Omnichannel Marketing Automation is Changing the Industry

An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines.With an omni-channel strategy, customers enjoys a seamless shopping experience across modes: From a computer or smart device In-store Calling on the…
Automated Content Marketing

How to Use Automated Content Marketing

Marketing automation helps make life a little easier. Let’s take a look at marketing automation in a broad sense to truly understand the specifics of how automated content marketing. In a nutshell, marketing automation refers to platforms that help businesses automate all of their marketing and sales engagement processes to generate more leads, convert those leads to sales and optimize…
Inbound vs Outbound Marketing Automation

Inbound vs Outbound Marketing Automation

Outbound marketing is interruptive and pushes itself out to the audience, whether they want it or not. Examples of outbound marketing include TV and radio ads, billboards, telemarketing, cold calling and pop-up ads, among others. Inbound marketing, on the other hand, is when customers and leads actually opt in to receiving your marketing messages on their own terms. For example,…
Marketing Automation Campaigns

Top 3 Trends in Automated Campaigns for 2021

Competition among businesses grows more fiercely each year, and with new trends and advanced technologies constantly evolving, it can be tough to stay on top of the latest marketing methods. For this coming year, a few emerging business trends are predicted to gain a lot of traction. These top trends include automated campaigns, mobile marketing and chatbots. Importantly, automation is…