Starting a Blog for Your Business

Starting a Blog for Your Business: Checklist

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn't a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover,…
New Content Ideas

Generating Content Ideas for Free: 7 Places to Look

Are you struggling to come up with new content ideas? The pressure is real. Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Here are a few ideas… Keeping your content topics organized…
Turn Your Sales Assets into Long-Term TOF Content

How to Turn Your Sales Assets into Long-Term TOF Content

Would you like your site to attract more qualified clicks that are easy to turn into sales? I’d be surprised if anyone replied “No” to that. There may be an easy way to generate more relevant traffic to your site: Turn to your sales team. Your sales team is likely to be a goldmine of relevant content and ideas: They…
Content Map

What is a Content Map?

As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. That said, you can always have too much of a good thing. Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. The beauty of content marketing is its ability…
Image depicting MarTech Trends for Agencies

Top MarTech Trends for Agencies

The year is flying by and if it feels impossible to stay up-to-date on the latest industry trends and info, don’t worry -- you are far from alone in feeling this way -- especially about MarTech trends. The fact is, things move so fast in the agency world that keeping up with “what’s new” and “what’s trending” can seem like…
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Pro Tips for Writing a Better Content Calendar

Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit,  you're in the right place if you're looking to find some pro tips for writing a better content calendar in 2021! At first, content marketing and building out a content calendar might sound easy,…
Content Calendar Creation

Creating the Perfect Content Calendar

Content is critical in all aspects of your digital marketing. Without quality content published regularly, you can’t effectively tell your brand story. The best way to ensure that you get coverage of all topics related to your business and relevant to your audiences is to create a dedicated and relevant plan for publishing. In this blog, we’ll dive into the…
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The State of MarTech Stack Optimization

Looking to better understand MarTech stack optimization -- what it is, what it could mean for your business, how to get started, and more? You’re in luck! We have a fun, easy-to-digest infographic that breaks down everything you need to know about MarTech stack optimization. SharpSpring, in partnership with Ascend2, recently surveyed top marketing agencies around the globe about the…
Image depicting content automation in digital strategy

What is Content Automation? The Definition and Benefits

Automated processes were invented to make life easier. Whether it’s an automatic mixer for expedited baking or power windows on your vehicle, automation takes repetitive, often tedious tasks and simplifies them for your convenience. So what is content automation when it comes to marketing and online strategy? In basic terms, content automation is the use of digital systems and technical…
Content is King image for digital content distribution

Top Digital Content Distribution Strategies

As a marketer, your goals likely include generating qualified leads, establishing thought leadership in your field and building brand awareness. To accomplish each of these goals, you need to master content production. Even with the growth and evolution of marketing automation, one thing still holds true -- content reigns supreme! For your content to actually lead to improved thought leadership…