Last updated on January 11, 2023
As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed. 2022 gave marketers a run for their money…
Last updated on December 12, 2022
The value of copywriting is not to be underestimated. According to an older Nielsen Norman Group, users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If you're utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn…
Last updated on November 8, 2022
Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn't a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover,…
Last updated on May 18, 2022
Would you like your site to attract more qualified clicks that are easy to turn into sales? I’d be surprised if anyone replied “No” to that. There may be an easy way to generate more relevant traffic to your site: Turn to your sales team. Your sales team is likely to be a goldmine of relevant content and ideas: They…
Last updated on December 29, 2021
As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. That said, you can always have too much of a good thing. Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. The beauty of content marketing is its ability…
Last updated on November 17, 2021
The Revenue Rockstars Series continued with a live-streamed session featuring marketing industry icon Ann Handley! The session entitled, “Writing for Response and Revenue,” focused on how today’s marketers can effectively create engaging Marketing and Sales content for response and revenue growth. In this blog, we’ll outline some of the key advice from Ann Handley. Don't miss these highlights and takeaways…
Content marketing has become the backbone of a strong marketing strategy. Marketers have learned that if you build the content, they will come. In that spirit, you're in the right place if you're looking to find some pro tips for writing a better content calendar in 2021! At first, content marketing and building out a content calendar might sound easy,…
Last updated on January 25, 2021
You are probably familiar with inbound marketing -- even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all. The most effective, proven inbound marketing examples create a…
Over the years, marketing has evolved to accommodate online retail and digital services. When it comes to the two types of marketing known as inbound and outbound, one has proven to be more successful with online shoppers. In this blog, you’ll learn more about these different types of marketing and how you can create a foolproof inbound marketing strategy that…
Last updated on December 17, 2020
In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. And sparking interest is the first step to success. This blog will serve as a helpful guide to demand generation strategies and will provide you with all the steps necessary to help you master demand generation tactics.…
