Last updated on July 6, 2022
You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more! With every…
Last updated on July 6, 2022
The massive amount of content fighting for attention in clients’ inboxes has definitely made being an email marketer tougher. Marketers are trying fresh subject lines, images, and copy to entice readers to not only open but also click through. Today we’re going to dive into one old-school internet tool that is now a popular trend in email. What is a…
Last updated on February 24, 2022
What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways marketers have hacked psychology is through color theory. In the following article, we'll explore how color theory can help you select the best color schemes for email marketing. A 2014…
Last updated on January 4, 2022
Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It's understandable. Especially when you find something that works, it’s hard not to lean into it. But today, we're going to help you break out of the same old cycle. Check out these effective email…
Last updated on December 13, 2021
When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Recently, the trend in email marketing has been a move toward personalization…
Last updated on September 29, 2021
One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. This means often enough to be recognizable but not so…
Last updated on August 31, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
Last updated on September 14, 2021
Part 2: How to Write Compelling Subject Lines Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. It’s not easy to capture people’s attention and convince them to…
Last updated on August 31, 2021
Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go. If this blog found you, then maybe you (a) are struggling with understanding how…
Last updated on March 16, 2021
Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful…
