Last updated on February 24, 2022
What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways marketers have hacked psychology is through color theory. In the following article, we'll explore how color theory can help you select the best color schemes for email marketing. A 2014…
Last updated on January 12, 2022
It’s getting harder and harder to escape conversations about artificial intelligence (AI) and virtual reality (VR). For some, the concept of AI marketing might still feel too far off to implement in your day-to-day business practices. However, chances are you’re already using it regularly! AI marketing is the use of artificial intelligence to make automated decisions based on audience data.…
Last updated on November 17, 2021
The Revenue Rockstars Series continued with a live-streamed session featuring marketing industry icon Ann Handley! The session entitled, “Writing for Response and Revenue,” focused on how today’s marketers can effectively create engaging Marketing and Sales content for response and revenue growth. In this blog, we’ll outline some of the key advice from Ann Handley. Don't miss these highlights and takeaways…
Last updated on July 15, 2021
Recently, wine retailer Convive Wines expanded their target market, rolled out online ordering and delivery, and improved their ROI -- all during a pandemic! How did they do it? With the help of SharpSpring Ads' powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use…
Last updated on May 21, 2021
It’s yet another ‘one-stop-shop’ advantage in SharpSpring’s Revenue Growth Platform Instagram has long been an important part of the digital marketer’s toolkit. With its recent enhancements, more than ever, businesses are seeing higher marketing ROI and more converted customers from this social channel. The major stride Instagram made last year was to offer its platform for businesses to market and…
Last updated on March 22, 2021
If you’re looking to improve your website’s performance and have started doing a bit of initial research, you have probably run into a few questions. One of those is likely “what is form automation and do I need it for my business?” In its simplest configuration, form automation takes information you once filled out on a piece of paper and…
Last updated on April 14, 2023
Marketing platforms are becoming more and more key to any comprehensive business strategy. From back-end office automation to customer-reaching tools, finding one that fits all of your needs and is easy to use can be challenging. SharpSpring offers a powerful suite of sales and marketing automation tools that will integrate your goals into one platform. You can focus on a…
Last updated on January 25, 2021
When it comes to marketing, it’s not enough to churn out content and hope for the best. You need to be able to offer relevant, personalized content that your audiences want to engage with. To do that, however, you need to be able to collect data about your prospects — not just their contact information, but also their behaviors as…
Last updated on October 27, 2020
Every agency is unique, and so is every client. The secret to building a great inbound marketing stack is to find the tools that best allow your specific approach shine. Because no matter how talented and experienced your team is, they can’t do their best work without the best inbound marketing tools at their disposal. So – without fear or…
Last updated on September 16, 2020
Video marketing is a powerful and dynamic marketing tool, and if you’re not yet including it in your marketing strategy, we guarantee you’re missing out. Why are we so sure about that? Simply put, effective video marketing works to increase your web traffic, conversion rates and social engagement. Not convinced? Here are a few key stats to consider: Online videos…
