The Keys to Customer Retention

Here are some interesting statistics on customer retention from 2021: Retention Boosts Profits: A 5% increase in customer retention can boost profits by 25% to 95%. (Hubspot)Customer Experience Matters: 34% of customers will NEVER buy from a brand if they have had just one unpleasant experience with that brand. (Oracle)Personalization Matters: 33% of customers will leave if the brand lacks…

The Keys to Customer Retention

Here are some interesting statistics on customer retention from 2021: Retention Boosts Profits: A 5% increase in customer retention can boost profits by 25% to 95%. (Hubspot)Customer Experience Matters: 34% of customers will NEVER buy from a brand if they have had just one unpleasant experience with that brand. (Oracle)Personalization Matters: 33% of customers will leave if the brand lacks…

How to Help Your Clients Go Through a Digital Transformation 

70% of companies have a digital transformation strategy or are working on one but less than 30% have had success with that plan. (PTC) Here are some more interesting data sets on the state of digital transformation: Between 2020 and 2024 global investment in digital transformation will almost double. (Statista)87% of companies think digital will disrupt their industry, but only…

Going Through a Digital Transformation – Are You Prepared?

Here’s some interesting data on the state of digital transformation: Between 2020 and 2024 global investment in digital transformation will almost double. (Statista)87% of companies think digital will disrupt their industry, but only 44% are prepared for it. (Deloitte)Executives say digital transformation’s top benefit is improved operational efficiency (40%). (PTC)By 2025, 3 in 4 business leaders will leverage digital platforms…

How to Gain a Competitive Advantage for Your Agency

What differentiates your agency from other agencies?  The best way to gain a competitive advantage is to understand the primary issues that marketers are facing and help them solve those issues.  The State of MarTech report, by the research firm Ascend2, surveyed 187 marketing professionals and uncovered the primary challenges that marketing professionals face.  Here are five areas you can…

How to Gain a Competitive Advantage

What gives you a competitive advantage in marketing?  Is it data? Knowledge of what works and what doesn’t work? How about providing a better customer experience? Or having an efficient process so you have the time to try new tactics, test offers, and optimize programs?  The State of MarTech report, by the research firm Ascend2, surveyed 187 marketing professionals, and…

Moving Your Clients from “Spray and Pray” to a 1-1 Experience

Nobody likes to receive marketing messages that are obvious “spray and pray” campaigns sent to a mass audience without personalized content and providing zero reason for you to engage with the sender. Just as we hate to receive these messages, good marketers dislike sending “spray and pray” campaigns. Marketers would much rather create a 1-1 experience than send generic messages…

Goodbye “Spray and Pray” and Hello 1-1 Experience

Nobody likes to receive marketing messages that are obvious “spray and pray” campaigns sent to a mass audience with non-personalized content that provides zero reason for you to engage with the sender. Just as we all hate to receive these messages, good marketers hate sending “spray and pray” campaigns. Marketers would much rather create a 1-1 experience than send generic…

The State of Martech: What is Getting in the Way of Success?

Have you ever said, “I have too much time on my hands?” No, that is not what marketers say, because our time is precious.  What is common for marketers are comments like: I don’t have a big enough marketing team behind me to get all the work done.My to-do list is getting longer, not shorter.I spend too much time doing…

The Real Impact When You Lack Clean, Usable Data

New research reveals that marketing teams have trouble utilizing distinct types of data collected to deliver that 1:1 experience those customers crave. The research found that 59% of marketers feel that they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not.  The research report, The State of MarTech, by…