social media strategy

What Makes a Successful Social Media Strategy?

A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. Consistency is key. There are many different approaches, styles, and layouts for a social media strategy. Would you be surprised if I told you that nothing about social media is a one-size-fits-all approach? Yeah, I…
Turn Your Followers Into Clients

How to Turn Your Followers Into Clients

If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. Whether it thrills you or dismays you, the truth is that the follower count is a vanity metric. To some extent, it boosts your ranking in the feed and lends you some brand credibility. But if they don’t translate directly into clients (i.e. revenue), do…

Make the Most of Sharing to Every Social Network (Without Wasting Time)

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. You need more…