Last updated on September 15, 2022
Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. Too many businesses give up…
Last updated on February 24, 2022
What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways marketers have hacked psychology is through color theory. In the following article, we'll explore how color theory can help you select the best color schemes for email marketing. A 2014…
Last updated on January 4, 2022
Do you ever get stuck in a call to action (CTA) rut when building emails? Or end up using the same call-to-actions over and over? It's understandable. Especially when you find something that works, it’s hard not to lean into it. But today, we're going to help you break out of the same old cycle. Check out these effective email…
Last updated on November 19, 2021
Email Marketing Frequency Best Practices These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. But what constitutes “regular”? How many emails is too many — or too few? Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if…
Last updated on November 5, 2021
Time and time again we see that email marketing is a very successful marketing tactic. In fact, when looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively: Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter. For every $1 marketers spend…
Last updated on September 29, 2021
One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. This means often enough to be recognizable but not so…
Last updated on September 16, 2021
How to refine and test your subject lines, pre-headers, personalization, and more It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. If you treat each campaign separately or make dramatic…
Last updated on September 9, 2021
How to boost your engagement rate and reduce unsubscribes Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse! So, how can you…
Last updated on August 31, 2021
Despite what you may have heard, email isn’t going anywhere anytime soon. In fact, the use of email messaging is on the rise and shows no sign of slowing down. As of 2021, there are more than 3.7 billion email users around the world, and that number is expected to grow to 4.4 billion by 2023. With statistics like that,…
