Benefits of Marketing and Sales Alignment

U.S. Inflation Rate at ‘Zero’ – Is That True?

Many pointed to the fact that the Bureau of Labor Statistics Consumer Price Index for All Urban Customers (CPI-U) was unchanged for July and claimed that the U.S. economy had 0% inflation in the month of July. Zero percent inflation? Does that seem right? No, inflation is at roughly 8.5%, the CPI-U statistic only indicates that inflation did not increase…
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Top Omni-Channel Marketing Strategies 2021

You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
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Getting Started With Customer Experience Automation

Customers are the lifeblood of your business; attracting and engaging them, encouraging them to buy, and keeping them happy after a sale are important to the marketing process. While there are many ways to accomplish all of these objectives, customer experience automation and customer experience marketing can help you up your game. Connect with the Customer You can connect with…
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Omni-Channel Marketing Strategies for 2020

You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
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Building Your Brand’s Omnichannel Customer Experience

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. In…
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Top Tips for Tailoring Your Digital Customer Experience

With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…