Image Showing Brand Strategy

Developing a Brand Strategy – Brand Building 101

It sounds obvious, but there is a lot more to developing an effective brand strategy than simply designing a logo and posting on social media now and then. True brand development is crucial for your company to not just survive but thrive in today’s business landscape. In this post, we’ll walk you through the basics of how to build your…
The importance and purpose of brand guidelines for your business

Understanding the Purpose of Brand Guidelines

You work hard on your marketing. You try to keep everything consistent across your website, your digital marketing, your print collateral and even the signage in your office. However, it can be difficult to keep all the various details of your brand straight, especially if you don’t currently have set brand guidelines in place. This can become even more of…