Are Your Customers Going Elsewhere?
It’s pretty simple. You need customers. Without them, your sales and revenue fizzle. Let’s explore some ways to keep your customers in the fold.
Retain. Retain. Retain.
Customers have little patience. They don’t like being marketed to. (Sorry, marketers, but it’s true!) And they don’t like being treated as just another sales number. So it’s safe to say you have your work cut out to retain them. Fortunately, we’re here to help.
Before we dive into some strategies, let’s take a step back and look at some stats that underscore exactly how important it is to know and retain customers.
22% of marketers identified retaining customers as the greatest challenge to their overall digital strategy.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
Consolidate and Give Customers The Experience They Want