The idea of video content marketing is not new. What is new about video marketing content is how it has become central to outreach and campaign efforts for small businesses to large enterprises. If you’re like 91% of small businesses, you’re probably not even using YouTube. Based on HubSpot Research, out of the top six social channels, four channels are where video marketing content is watched most by global consumers. It’s important you start curating a video content marketing strategy, so you do not fall behind. Regardless of your video production tool kit, using a video content marketing strategy to help strengthen your impressions and ability to convert leads is necessary to improve your brand’s success.
Here’s how to get started with video marketing, development and content strategy. Follow these tips to develop a video content marketing plan that works for your brand as we expand on what is video content marketing.