Social Media Usage Statistics for Digital Marketers

Social Media Usage Statistics Digital Marketers Need in 2022

Social media has transformed the world of digital marketing. For better or worse, it represents most consumers’ preferred means of communication, entertainment, and information-seeking. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. For years, the common wisdom has been that…
social media sales funnel

How to Create an Effective Social Media Sales Funnel

Social media is a powerful marketing channel but it's not all about building traffic. In fact, it's not really about building traffic at all, because focusing on clicks means brands neglect other - more important - marketing opportunities, like brand loyalty and brand recognition. And both loyalty and brand recognition hugely contribute to your company’s sales funnel. In fact, social…

Make the Most of Sharing to Every Social Network (Without Wasting Time)

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. You need more…
Plan Your Content Marketing Strategy

How to Plan Your Content Marketing Strategy for Your Project Launch

Plan Your Content Marketing Strategy Launching a new project is overwhelming: You need to think about so many things at a time that most people get seriously stressed. I always do. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. There’s no way to make a successful project launch…
social media platforms for online community management

Social Media Community Management Tips

Looking for tips to optimize your brand's community management for social media? You've come to the right place! We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. However, it’s no longer enough to simply post your branded content a few times…
SharpSpring Social Instagram for Business

Drive more social conversions. Now you can create, approve and schedule Instagram posts right in SharpSpring

It’s yet another ‘one-stop-shop’ advantage in SharpSpring’s Revenue Growth Platform Instagram has long been an important part of the digital marketer’s toolkit. With its recent enhancements, more than ever, businesses are seeing higher marketing ROI and more converted customers from this social channel. The major stride Instagram made last year was to offer its platform for businesses to market and…
Internet Marketing Image

Your 2021 Guide to Internet Marketing

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 billion in 2019, and it keeps increasing. Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. As a marketer, you have numerous ways to reach…
Image for Woman Working in Demand Generation

What Is Demand Generation & Why Is It Important?

When it comes to building your business, it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Demand generation is a marketing philosophy based on this principle — it’s all about offering valuable content to audiences and qualifying leads through ongoing engagement. More traditional lead generation is like casting a…
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Marketing Automation Strategies You Should Be Using

Reaching your target clients is always a challenge, given the constant barrage of sales calls they receive. Determining your customers’ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? Marketing automation takes some of the tedious tasks of…
Image of how to measure social media success

How to Measure Social Media Success Using KPIs

When it comes to success in social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement, and influence, you and your…