Last updated on October 14, 2022
A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. Consistency is key. There are many different approaches, styles, and layouts for a social media strategy. Would you be surprised if I told you that nothing about social media is a one-size-fits-all approach? Yeah, I…
Last updated on January 19, 2022
Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. It was the only signal of quality. Google engineers were inspired by the system scientists were using to rank scientific papers:…
Last updated on December 7, 2021
As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. Don’t Create Content Just Because It Is “the Best SEO Practice” This…
Last updated on November 18, 2021
Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy.…
Last updated on November 8, 2021
SEO can seem like a necessary evil for small businesses. It’s how you can reach potential customers on the web… but is it worth the time and money? Will you even be able to stand out among millions of webpages? But fear not! Optimizing SEO for small businesses is entirely manageable if the right steps are taken. SEO is a…
Last updated on June 3, 2021
Would you like Google to trust your business enough to rank it on top of your competitors? Obviously, you would. Then it’s time to start working on your personal brand: Why Personal Branding Matters One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I…
Last updated on March 31, 2021
Search engine optimization is long-term strategy. You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. Yet, there is still room for quick gains in SEO, and those quick results have nothing to do with low-quality tactics or grey-hat SEO areas. In fact, those quick gains…
Last updated on January 25, 2021
You are probably familiar with inbound marketing -- even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Of course, the best inbound marketing shouldn’t feel like marketing at all. The most effective, proven inbound marketing examples create a…
Last updated on April 9, 2021
Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 billion in 2019, and it keeps increasing. Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. As a marketer, you have numerous ways to reach…
Last updated on September 3, 2020
Ready to learn how agencies and SMBs worldwide can save time and seize opportunity with the power of marketing automation? Read on and discover how one digital marketing agency partnered with SharpSpring to help a client streamline their marketing efforts in the midst of a pandemic. A Quick Overview For specialty watch repair shop, Tick King, mining client data was…
