customer digital experience

Top Tips for Tailoring Your Digital Customer Experience

With so much of the buyer’s journey taking place online, it’s essential to enhance the customer experience as much as possible. Your digital experience is often the only opportunity you have to engage with prospects and leave a positive first impression — and you only have a few seconds to do so. Tailoring your digital customer experience is key not…

SharpSpring Onboarding Part 3: Building Automations That Convert

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar. You have all the tools you could possibly…

SharpSpring Onboarding Part 2: Creating a Killer Content Strategy

Early on in my onboarding career at SharpSpring, I was tasked to give a presentation on content marketing. Coming from an Art History background, I certainly understood the importance of content, but I had to do quite a bit of research to understand what goes into developing and executing an effective content strategy. One thing I learned is that although…

SharpSpring Onboarding Part 1: Setting Yourself Up for Success

As an Onboarding Specialist at SharpSpring, I’ve worked with a variety of people and businesses to get them trained and set up for success in marketing automation. I’ve trained SharpSpring agency partners in Bogotá, Colombia, where my parents are from, and I've worked with many other partners in the U.S. and around the world. Despite the organizational, cultural and geographical differences,…

5 Things Your Onboarding Specialist Wants You to Know

What do a Super Bowl coach and a SharpSpring Onboarding Specialist have in common? Expert knowledge. A football team, no matter how great its players, cannot make it to America’s biggest stage without an expert advisor on its sidelines. Play by play, down by down, an effective coach breaks football down to a science that his players can understand, execute,…

All Onboarding Is Not Created Equal

For Yoda and Luke Skywalker, it was The Force. For Mister Miyagi and Daniel-son, it was karate chops and crane kicks. When it comes to helping you master SharpSpring, it’s our personalized onboarding process and Onboarding Specialists who ensure that you get the time, training and guidance to be successful with marketing automation as quickly as possible. What Sets SharpSpring…