Last updated on August 31, 2021
You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Last updated on April 9, 2021
An omnichannel marketing automation strategy is a major part of the future of online business. Omnichannel marketing ensures that all of your digital and in-store efforts provide the same level of user experience and adhere to your brand guidelines.With an omni-channel strategy, customers enjoys a seamless shopping experience across modes: From a computer or smart device In-store Calling on the…
Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What follows will help you understand what they are, why they are important, and when you…
Last updated on June 1, 2020
You’ve created the perfect product or service, but how do you then entice customers to spend money on it? After all, if you don’t attract and retain the right customers, you won’t be very successful. Today’s customers use a variety of devices for commerce, like smartphones, laptops, and desktops. They also access multiple media sources to find your product or…
Last updated on November 27, 2019
Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…
Last updated on July 9, 2019
Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve. What many marketers don’t realize is that there are different categories of conversions: Micro and Macro. Both are important to track and optimize for. Here’s everything you need to know…