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How to Measure Landing Page Success

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing pages aren’t built to maximize ongoing conversions, then you’ll start…
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5 Email Marketing Metrics and KPIs All Marketers Should Track

"Email is not an age thing, while social media is divided by generations."  Here’s what I mean:  The Gen-Z are attached to Snapchat, Tik-Tok, and similar social media;  Youngsters are all about Instagram;  Professionals like to hang on to LinkedIn;  And middle-aged people still prefer Facebook.  It seems like there are boundaries in an individual's choice of social media.  But……