Last updated on August 31, 2021
Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all. As a marketer, I live and die by the data, and have found marketing automation platforms like SharpSpring to be the best tailors possible to avoid getting called out for indecent exposure in meetings.…
Last updated on July 26, 2021
Best-in-class marketers are 56% more likely to use data and analytics platforms. Why? Because the best marketers know that data, when used well, is the best way to get results. Marketing reports can indicate which strategies are working and which ones need to be reworked or canned completely. Unfortunately, to get that kind of insight out of all those colorful…
Last updated on May 28, 2020
Marketing automation is a highly effective way to give your audiences the personal, consistent communication they crave. No matter what stage of the sales funnel they may be in, content helps prospects make decisions and become customers. However, if you aren’t tracking your efforts, you might not be making the most effective use of your marketing automation budget. In this…
Last updated on May 28, 2020
While digital channels are constantly evolving and new outlets keep popping up, email consistently remains the marketing outlet with the highest ROI. Whether it’s because of near-universal adoption, the potential to create personalized dynamic content that meets specific user needs, or the simplicity of email marketing automation, this channel engages leads and helps them convert more than any other channel.…
When it comes to success in social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. While it may seem a bit daunting at first, gaining traction on social media doesn’t have to be difficult if you know which key performance indicators (KPI) to look at. By understanding volume, reach, engagement, and influence, you and your…
Last updated on May 26, 2020
Landing pages are a critical element of marketing automation, but do you know how to measure landing page success? Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. However, if your landing pages aren’t built to maximize ongoing conversions, then you’ll start…
