Last updated on March 10, 2022
The importance of link building is changing, slowly but surely, no matter how much small business wants to keep things the same. In the past, link building started as a way to improve organic search rankings, and the secondary benefit was helping readers and actually generating traffic that way. Google of course wanted to change that because readers are (and…
Last updated on January 19, 2022
Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. It was the only signal of quality. Google engineers were inspired by the system scientists were using to rank scientific papers:…