email drip campaigns for marketing

How to Create Amazing Email Drip Campaigns

The phrase “drip campaign” may have you envisioning a leaky faucet, but it’s nothing of the kind. A drip campaign can be a useful strategy when designing an automated email campaign. The term “drip” refers to a slow, steady communication plan that involves sending a series of emails to your contact list at scheduled trigger points. Drip campaigns are based…
Using Instagram Stories for Business

Using Instagram Stories to Boost Business

It seems that social media platforms are constantly coming out with new features that their top users can't get enough of. These features also provide new opportunities for businesses to reach their audiences and engage with them in fun, unique ways. Instagram Stories is just one example of an underutilized feature that businesses should be using to their advantage. However,…
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How to Automate Your Black Friday Marketing

Each year, online figures for Black Friday indicate continued substantial growth. In 2018, online sales reached new levels, and with more Internet users coming online in 2019, this year’s figures will likely be even higher.Purchases from mobile devices are bringing in billions, too. Research by Shopify showed that 66% of sales over the Black Friday and Cyber Monday period came…

8 Strategies for Closing More Sales at Your Events

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Here are 8 ways to increase the value of in-person marketing by…