Last updated on September 16, 2021
How to refine and test your subject lines, pre-headers, personalization, and more It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. If you treat each campaign separately or make dramatic…
Last updated on September 14, 2021
Part 2: How to Write Compelling Subject Lines Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. It’s not easy to capture people’s attention and convince them to…
Last updated on August 26, 2021
Part 1: How to Boost Your Open Rate with Better Email Subject Lines How subject lines, preheader text, and the From field can convince recipients to click All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Most people’s inboxes are perpetually full, which makes it hard to cut through…