Last updated on February 24, 2022
What do psychologists have in common with marketers? Well…a lot, actually. Both look at human behavior to help predict the actions that a person might take. One of the ways marketers have hacked psychology is through color theory. In the following article, we'll explore how color theory can help you select the best color schemes for email marketing. A 2014…
Last updated on December 13, 2021
When it comes to email marketing for agencies today, most agree that an effective email marketing program is critical to the success of their marketing strategy. It’s exciting to see many agencies viewing email marketing strategies as vital to their overall program due to how email has evolved. Recently, the trend in email marketing has been a move toward personalization…
Last updated on November 5, 2021
Time and time again we see that email marketing is a very successful marketing tactic. In fact, when looking at ROI and engagement, email can be a powerhouse addition to your business, especially when you use email send best practices effectively: Emails have 50 to 100 times higher click-through-rates when compared to Facebook and Twitter. For every $1 marketers spend…