Last updated on December 9, 2022
TikTok has shaken up the social media game with its addictive videos and ultra-casual vibes. Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. After all, it’s just for silly dances and funny animal videos, right? Not at all. TikTok is projected to reach more than 1.8 billion monthly users…
Last updated on November 8, 2022
Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn't a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. They have no engagement and no community. Moreover,…
Last updated on September 15, 2022
Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. And yet, it can sometimes feel a bit discouraging. Too many businesses give up…
Last updated on August 24, 2022
Are you struggling to come up with new content ideas? The pressure is real. Every other business is producing content on a regular basis. It’s a lot of content being published, every day or quite possibly every minute! How to produce content that will still excite and engage your audience? Here are a few ideas… Keeping your content topics organized…
Last updated on July 6, 2022
You work hard to grow your email list and deliver content to your subscribers, so it can be a hard pill to swallow when people choose to unsubscribe. Unsubscribes are just a regular (and essential) part of email marketing, but why do leads unsubscribe from emails, and how can you win them back? Keep reading to learn more! With every…
Last updated on February 15, 2022
Marketing campaigns are fun to draw inspiration from. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to come in marketing. Why not take the opportunity to look back and consider some of the lessons provided by campaigns last year? In that spirit (and just because it’s fun!),…
Last updated on December 7, 2021
As we approach the new year, we’re all looking for ways to do something new and become better. If you’re still working on your SEO resolutions, here are three ideas on how to improve your SEO tactics to make your strategy more up-to-date and effective next year: 1. Don’t Create Content Just Because It Is “the Best SEO Practice” This…
Last updated on October 13, 2021
It is incredibly important to see where your business is being discussed, and in what context. This is why social listening matters! Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. Brand monitoring and social listening are tasks that can and should…
Last updated on August 31, 2021
Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. eBooks can serve as catalysts for passive income, lead magnets that help you market to your audience and resources that add more value to your…
Last updated on September 14, 2021
Part 2: How to Write Compelling Subject Lines Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. This is where copywriting comes in. It’s not easy to capture people’s attention and convince them to…