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What You Need to Know About Content Marketing

With the Digital Age in full swing, conventional marketing tactics have fallen by the wayside. Consumers have gotten tired of seeing sales pitches everywhere they turn. So, instead of using outbound marketing techniques that can be perceived as disruptive and annoying, many leading brands have switched to content marketing. What is Content Marketing? When you think of advertising, the first…
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Fast & Easy Ways to Increase Website Traffic, Part 2

Newsletters The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. The list can be built up through social ads, since your fans are not necessarily your subscribers, and content for the campaigns can come from the blog. Email has been…
Fast EasyWays to Increase Website Traffic Part 1

Fast & Easy Ways to Increase Website Traffic, Part 1

What are two things every business owner would love more of? Sales and website traffic. Of course, more website traffic can help lead to more sales, so today we’re going to talk about some simple, effective ways to increase website traffic and grab more attention for your site. Ask a digital marketer and they’ll tell you that solid SEO is…
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Inbound Marketing Strategies for Agencies, Part 2

Inbound Marketing Strategies That Work To demonstrate their ability to best serve their clients, agencies should adopt inbound marketing strategies that double as a portfolio. No prospective client will believe that an agency can help them with their content or sales if the agency’s tactics don’t build value. On-Site Content Marketing Agencies regularly recommend that their clients produce a company…
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6 Content Marketing Tips to Take Your Digital Marketing to the Next Level

As the digital age continues to evolve, one thing remains constant: great content remains vital to making an impact with digital marketing. If you want to take your digital marketing to the next level and drive leads with your inbound marketing strategy, you need to work smart and ensure that you’re connecting with target audiences who actually value your message.…
Why We Chose SharpSpring Over HubSpot for Our Agency

Why Our Agency Left HubSpot and Chose SharpSpring

Why We Chose SharpSpring, Guest Blog from SharpSpring Partner Mike Stanczyk of Wallfrog Marketing Agency At Wallfrog, our passion is helping businesses get out of a rut before it’s too late. We’ve seen too many companies go out of business because they did not embrace change or use the tools they had available to help make them successful. Over the…
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Omnichannel Marketing Automation Strategy: What It Is and How It Works

Omnichannel marketing automation is a term that seems to be popping up everywhere these days. But with all the industry jargon floating around, you may find yourself wondering exactly what it means. Never fear! We’re about to break down for you what an effective omnichannel marketing automation strategy looks like and how you can make it work to increase revenue…
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2020 Tips: Creating a More Engaging Call to Action

When thinking about how to write a call to action, consider the following. Have you ever seen a sign spinner? You know, those people on the side of the road or in a parking lot, holding up a big flashy sign and spinning it around, all day long? These are a great starting point when considering the task of creating…
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Factors to Consider When Conducting Competitive Analysis

Trying to stay one step ahead of the competition can be time consuming, but it’s necessary for your company to grow. This is why properly conducting competitive analysis in marketing is so important. It will help you identify who your competitors are, what strengths and weaknesses they have and whether or not they pose a potential threat — or perhaps…
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Managing Customer Expectations: How to Improve the Client-Agency Relationship

When it comes to cultivating a long-lasting client-agency relationship, it may not always go as smoothly as you’d hope. No agency is perfect, managing customer expectations is tough, and every agency runs into a difficult client from time to time, as well. Not every business relationship is meant to have a permanent shelf life. It’s important to remember that each…