Data-Driven Marketing

Data-Driven Marketing (from the Agency Marketer’s Perspective)

Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey. Instead, many are logging into reporting dashboards that can show…
Data Unification and Data Management

Agency Perspective on Data Unification and Data Management

Data Unification and Data Management are Key Does anyone even remember "traditional" marketing anymore? Sure, the days of billboards and postcards in the mail are definitely not over. But digital has been the first thing to come to mind when talking about marketing for over a decade. Digital marketing has been such a powerhouse for businesses due to data. This…