Content Marketing Lessons

6 Content Marketing Lessons to Use in 2023

As a business community, we’ve faced several unprecedented years that shook how we did business and how we lived our lives. Although 2022 had us returning to some aspects of normalcy, it still was not an exception. Even though we’ve eased back into a pre-pandemic world, consumer behaviors and wants have changed. 2022 gave marketers a run for their money…
Copywriting Best Practices

9 Copywriting Best Practices for Converting More Users

The value of copywriting is not to be underestimated. According to an older Nielsen Norman Group, users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If you're utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn…