Handshake master the art of managing customer expectations.

Managing Customer Expectations: How to Improve the Client-Agency Relationship

When it comes to cultivating a long-lasting client-agency relationship, it may not always go as smoothly as you’d hope. No agency is perfect, managing customer expectations is tough, and every agency runs into a difficult client from time to time, as well. Not every business relationship is meant to have a permanent shelf life. It’s important to remember that each…