state of marketing automation

The Agency Perspective: State of Marketing Automation

In recent years marketing automation has become synonymous with growth. But what's the current state of marketing automation in today's business landscape? Many marketing professionals already incorporate some level of automation into their programs. Whether through a simple email drip series to introduce a new customer to the brand, or a full campaign to leverage customer browsing activity and serve…
Revenue Rockstars Webinar Series Graphic

Revenue Rockstars Advice from “Beyond the Pitch” with Mickey Locey

Following the popularity of our Agency Growth Series, we launched Revenue Rockstars — our newest webinar series for agencies and digital marketing leaders. We’re showcasing businesses growing revenue using the SharpSpring Revenue Growth Platform and featuring top marketing talents including Jay Baer, Shama Hyder, Seth Godin, Karl Sakas, and more. Jay Baer kicked off the series with a live-streamed session…
Revenue Rockstars Webinar Series Graphic

Revenue Rockstars Series Kickoff with Jay Baer

Following the popularity of our Agency Growth Series, we launched Revenue Rockstars — our newest webinar series for agencies and digital marketing leaders. We’re showcasing businesses growing revenue using SharpSpring, featuring top marketing talents Jay Baer, Shama Hyder, Seth Godin, Karl Sakas, and more. Jay Baer kicked off the series with a live-streamed session on August 5. Jay and Chip…

Do You Need Marketing Automation: Take a Quiz

If you’ve heard of marketing automation but never used it, chances are you’ve asked yourself this question at least once: “Is marketing automation right for me?” It’s a good question, because more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics: 91% of the most successful users agree that marketing automation is…
SharpSpring + Perfect Audience

SharpSpring Acquires Perfect Audience Platform

It’s official and we couldn’t be more excited: Perfect Audience, a digital advertising and remarketing platform, has been acquired by SharpSpring. The addition of Perfect Audience allows partners to reach beyond email and your own websites to reinforce branding and messaging across the web. It essentially supercharges the marketing automation benefits that you and your clients already enjoy. “The ability…
Lead Nurturing at an Agency

Agency Report: The State of Lead Nurturing

With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. In case you’re wondering, lead nurturing is exactly what it sounds like! This marketing strategy involves taking a hard look at how leads are being follow-up with after their initial capture. This…
Agency Growth Series Shama Hyder

Agency Growth Advice from Shama Hyder

The new SharpSpring Agency Growth Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen. The free series is made up of 14 unique web sessions, all with a livestream Q&A segment,…
Agency Growth Series Tom Martin

Agency Growth Advice from Tom Martin

The new SharpSpring Agency Growth Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen. The free series is made up of 14 unique web sessions, all with a livestream Q&A segment,…
Agency Growth Series David C Baker

Agency Growth Advice from David C. Baker

The new SharpSpring Agency Growth Series features an awesome curated lineup of the top influencers in digital marketing. We simply could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen. The free series is made up of 14 unique web sessions, all with a livestream Q&A…
Images for Marketing Automation

Types of Marketing Automation: Internal vs External Automations

When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Internal vs. External Marketing Internal marketing focuses on the employees, while external marketing emphasizes customers. Between…