Last updated on July 15, 2021
Recently, wine retailer Convive Wines expanded their target market, rolled out online ordering and delivery, and improved their ROI -- all during a pandemic! How did they do it? With the help of SharpSpring Ads' powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use…
Last updated on February 17, 2021
Retargeting ads are a vital component of any advertising strategy. In this blog, we’ll dive into what retargeting ads are and when to use them. We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Online customers are continually pulled in countless directions. As marketers,…
Last updated on June 30, 2020
Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online. To help your company streamline marketing tactics, here are ten helpful tips for enhancing your behavior-based segmentation. What Is Behavior-Based Segmentation? As a method…
What Is Digital Ad Retargeting? It is a marketing strategy that helps you contact and bring back potential customers who visited your website without converting. Digital ad retargeting helps you persuade those people to consider doing business with you. Benefits of Ad Retargeting for Marketing Agencies Brand Recognition and Recall People tend to forget things quickly, hence the use of…
