Image of influencer marketing in action

What Is Influencer Marketing (and Why Does It Matter)?

Today’s marketing strategy employs a variety of tactics, including email, green, holistic and direct marketing. A successful campaign might include aspects from all of them. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience. Social media has also…

Today’s Top 9 Digital Marketing Buzzwords

Algorithms? Automation? AI? Sounds like science fiction but it’s just another day in the digital marketing space. Flush with new technologies, this industry is always evolving. And new concepts beget new language. These terms can seem daunting if you’re new to digital marketing. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to…
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Tips on Email Marketing Terms & Trends for 2021

Ever-evolving marketing jargon: it just seems to come with the territory. From acronyms to shorthand and nicknames for emerging technologies, sometimes it can feel like marketers are creating their own language. Don’t worry! You’re not alone in feeling like you have to look up every acronym. If you’re diving into email marketing and feeling overwhelmed by the language, this helpful…