The Winning Formula for Revenue Growth

On Demand Webinar
Air Date: 
December 3, 2015

Duration: 1 hour
Jose Romero
Aletha Royer

A Winning Formula for Revenue Growth

Check out this webinar to hear the story of how a struggling car dealership did a 180 and turned its marketing and customer relationship program into a revvv-enue machine.

In this webinar, Jose Romero of Potratz Agency showed the bottom-line impact of cultivating customer relationships to last beyond the first purchase. The dealership used marketing automation to improve vehicle sales lead-generation rates as well as to keep customers happy and coming back for service appointments. Furthermore, by leveraging these relationships to gather valuable customer feedback, Potratz was able to develop additional product and service lines to meet all the demands of its growing customer base.

You’ll learn how to:

  • Mod your inbound marketing program for top performance
  • Build a marketing automation machine
  • Personalize your communications using segmentation

This is a great opportunity for B2B marketing and B2C marketing companies to learn how building long-term customer relationships can jump-start tremendous growth for their businesses.


Jose Romero

Communications Manager – Potratz Agency

Jose manages marketing communications at Potratz, an automotive marketing agency in Schenectady, NY. A native of New York City, Jose specializes in digital marketing and has held positions in search engine marketing, social media marketing, and inbound marketing. In his current role, Jose is responsible for event promotion, product marketing, and branding for both Potratz and its clients.


Aletha Royer

Director of Partner Enablement – SharpSpring

Aletha comes to SharpSpring from one of our first agency partners, where she grew a full-service digital marketing department with marketing automation, more than doubling department revenue. Her passion is democratizing business by giving SMBs the same marketing automation opportunities as their larger counterparts.

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