How streamlining agency marketing tools and mobilizing client data to run better campaigns can grow leads 327%Get a Demo
Nearly everyone is talking about digital transformation – 63% of business leaders said the pandemic made them embrace digital transformation sooner than planned, according to Celerity.
But very few businesses actually know how to execute or even what to execute. For those who don’t stall out due to analysis paralysis, identifying key objectives and applying a right-fit approach is essential before diving straight into the deep end.
One business that got it right is Tick King, with the help of an agency partner, Xposure Creative. To the tune of a 327% influx of new inquiries in less than 48 hours after launch of its transformation strategy.
Historically, Tick King had a successful business with plenty of in-store customers, but as with so many brick and mortar businesses these days, over time they began to see a decrease in foot traffic. So, they were urgently looking to increase business by expanding online and offering a fully insured postal service to get in front of a worldwide audience. This became more pressing than ever, once the COVID-19 pandemic became a reality, as they were forced to entirely shut down their retail operation.
Unfortunately, mining client data was far from a streamlined process for Tick King. They had an unorganized database, tools that didn’t ‘speak’ to each other, and an unutilized list of past customers. New inquiries came in via multiple, disjointed avenues and were handled haphazardly when the limited staff happened to have time (which wasn’t often). Countless opportunities were being left on the table.
Partnering with Xposure Creative changed all that for Tick King with extensive help from the SharpSpring platform. Xposure Creative used SharpSpring to streamline and integrate Tick King’s separate, highly disorganized marketing channels into a single marketing pipeline. This way, they could effectively target existing client email addresses and leverage SharpSpring’s automation tools to manage the resulting influx of sales inquiries.
The team at Tick King are experts at what they do — making sure their customers’ watches perform to the highest possible standards. What they don’t have the bandwidth to do is to be full-time, professional marketers (what small business has the time for that?!)
“Tick King had a great brick-and-mortar business, but they knew like most businesses they had to go online to remain relevant with their audience. They wanted to maintain who they were even online, by keeping customers first. This meant they had to have access to customer data and insights, plus a way to infuse it into all of their digital marketing.”– Nigel Lamb, Owner & Managing Director of Xposure Creative Digital Agency
As a result, while they had run ads in-market and online, dabbled in social media, created blog content (when they had time) and had a functional website up and running, none of these assets were working together in a clean, cohesive way. The game changed when they approached Xposure Creative for help refining and integrating these separate, disorganized marketing channels into a single marketing pipeline, with the help of the SharpSpring platform.
“SharpSpring gives you the data and knowledge to be super-efficient with your marketing and your cash,” said Lamb.