As artificial intelligence (AI) becomes more accessible for small businesses,…
Recruitment marketing helps companies fill gaps. When businesses struggle to attract the desired quality and volume of new hires, a system to help them convert, track, communicate with, and score prospects can be a game-changer.
To help fill these gaps for a large European fashion brand, SharpSpring agency partner, Vareo, suggested looking at recruitment from a fresh perspective.
Vareo knew their client needed better nurturing throughout an applicant lead’s lifecycle — from the moment the applicant shows interest, to the time they’re hired, and everything in-between.
In this case study, you’ll find out how Vareo used marketing automation to help their client:
- Create better forms to launch prospect-facing communication.
- Automate communication to maintain the dialog throughout the recruitment process.
- Sort and keep track of applicants by using dynamic lists.
- Optimize recruitment by utilizing a powerful network of tools.