Evolve Systems needed to:
- Streamline their clients’ marketing and sales processes.
- Organize and manage communication efforts to current and potential clients.
- Map the buyer journey and manage the sales funnel management to nurture qualified leads.
Using the marketing brick strategy of one killer piece of new content, Evolve Systems’ rebranding efforts were successful with the help of the marketing influencers guidance and the SharpSpring platform.
“So I’m your average agency owner. And that means there’s deliverable work for clients and then there’s times that you can work on your own business. Making sure that you schedule that time accordingly, so that you can get that long-term success is really important. And I use SharpSpring for that specific purpose,” said Ochs-Raleigh.
Tactic: Streamline the marketing and sales process
The right tech stack makes all the difference in executing key marketing and sales processes. Evolve Systems uses a monthly meeting structure with clients to determine the individual campaign goals and metrics that show meaningful ROI for specific clients.
The agency uses a 5-step process to build a strategic plan for clients to align the marketing and sales team. Evolve Systems strategizes, designs, develops, markets, and sets up ongoing support for clients. Throughout the process, the agency team utilizes automation to help clean up clients’ untouched or messy CRM setup and fine-tunes their email newsletters, social media profiles, website, and more.
“So there’s usually a pretty big cleanup that needs to be done. And that’s when you start to see the fun stuff. I think that’s your opportunity to really build trust with the client because they can’t see what it is that you’re doing on the backend. And sometimes if it’s a mess, you’ve got to take a screenshot and show them before and after so they can understand exactly what it is that you’re doing.
A lot of them know that they have a mess, but they don’t know to what degree. And we just do a nice job of communicating to them – this is how much time this is going to take to fix this,” said Ochs-Raleigh.
Tactic: Organize and manage communication efforts
The SharpSpring platform opened up time for Evolve Systems to focus on speaking with qualified leads that were ready to talk with them.
“It really helps us to manage clients. The task feature helps us remember when we need to do check-ins, when we need to schedule different events, or even just to do engagement. And I love having Mail Sync because as a smaller digital marketing agency, life happens and there’s different things that we need to do to make sure we stay in touch with different clients. So having that Mail Sync tool is a huge asset for us because we can look back to what historic conversations have taken place.” – Marnie Ochs-Raleigh
Tactic: Mapping the Customer Buying Journey and Sales Funnel
Evolve Systems needed to map their client’s customer buying journey and sales funnel. Using SharpSpring’s platform features like workflows and triggers to notify the sales team when qualified leads take action on the website or with a resource, Evolve Systems showed clients’ a real snapshot of the customer buying journey and sales funnel.
“The different workflows and the triggers that happen and making sure that on our website, when somebody does fill out a form to get additional information, that we can see the journey that somebody has visited our website. So it helps us to make sure that the time that we’re spending with leads that come in, that they’re qualified leads and that we already know quite a bit about what the opportunity is. We can then synthesize that data, not only for ourselves, but for our clients that are utilizing the tool. So it is a great benefit from both sides of that equation,” said Ochs-Raleigh.
Evolve Systems and its clients are now organized and working efficiently to generate quality leads by mapping the customer buyer journey, streamlining tasks, nurturing leads with the marketing brick strategy, and executing marketing and sales campaigns using the SharpSpring platform. Now, everyone wins!