The buyer’s journey is morphing into a self-guided tour, and therefore capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
Align Your Efforts & Maximize Revenue With Marketing Automation
In this issue of Agency Perspectives, you’ll learn about:
- “Closing the loop” to keep up with changing buyer behaviors
- 5 technologies for optimizing campaigns and tracking performance
- The stages involved in a successful closed-loop strategy
John Stone
Revenue Architects
“Closed-loop marketing focuses on maximizing the impact of your resources by integrating and aligning marketing and sales – an essential part of any successful revenue growth strategy.”
What is Agency Perspectives?
Agency Perspectives lets you hear directly from other agencies about how they are using marketing automation to create higher value relationships, build monthly recurring revenue, and prove value to clients. It’s available exclusively from SharpSpring. Contact us if you’d like to share your expertise as an author.
