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The DNA of Effective Marketing: Content and Automation
On-Demand Webinar
On Demand Webinar
Content strategy and marketing automation go hand in hand when it comes to strengthening customer relationships and discovering new opportunities. But one crucial, yet often overlooked element of marketing automation success is the ability to generate enough strategic, relevant and targeted content.
In this webinar, hear from content marketing experts on best practices for creating content for marketing automation and walk away with the knowledge to transform your marketing team into a lead-generating powerhouse.
Watch on-demand to learn from experts about:
- Content development best practices
- Client relationship development through content
- Personalized messages for the buyer’s journey
Featured Presenters:
Bryan Tobin
Training and Usability Manager – SharpSpring
As Usability Manager, Bryan works in collaboration with Marketing, Support, and Development to create an exemplary experience for every user.
Scott Severson
President – Brandpoint
With two decades of marketing experience, Scott is a passionate advocate of digital content marketing and combining storytelling with technology to grow businesses. In his role as Brandpoint's President, Scott works with a broad array of brands and agencies to craft strategic, effective and measurable content marketing programs.