Last updated on July 22, 2022
Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits First, let’s look at the good side of…
Last updated on June 15, 2022
Would you like to boost your revenue without investing more in marketing? Working to shorten your customers’ buying journeys is the first step to take. What is a buying journey? A buying journey is all the actions a site visitor takes prior to finally making a purchase. A buying journey may take a couple of minutes or a few months.…
Last updated on May 25, 2022
Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. Tech has continued to evolve, creating unprecedented opportunities to analyze consumer behavior, disseminate information, and build immersive brand experiences. During the past couple of decades, the world has come to embrace the digital…
Last updated on March 31, 2022
As businesses face new challenges in this digital age, there is a growing emphasis on value-driven, highly customized marketing (and that's where account-based marketing comes in). This is especially true for B2B companies, who must demonstrate trustworthiness and overcome more objections than ever from prospective clients. Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation…
Last updated on March 21, 2022
Have you ever caught yourself saying something like “I do social media for companies, but I don't really look at my own channels!” or “I build websites for my clients, but please don’t judge mine as it needs to be redone!” As agencies, sometimes the work we’re best at for clients is the work we’re worst at doing for ourselves.…
Last updated on March 10, 2022
The importance of link building is changing, slowly but surely, no matter how much small business wants to keep things the same. In the past, link building started as a way to improve organic search rankings, and the secondary benefit was helping readers and actually generating traffic that way. Google of course wanted to change that because readers are (and…
Last updated on March 11, 2022
There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. Nonetheless, it’s always helpful to assess how your campaigns are performing. That’s especially true for content marketing, where you may need to evaluate sales results that aren’t easily attributed. In any case, it’s difficult to…
Last updated on February 10, 2022
Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. Of…
Last updated on February 3, 2022
The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Ideally, you'll bring all these tactics together in a cohesive strategy. And this will become your capital-letter Marketing Plan! This can be a daunting task, especially if you want to grow or scale up your (or…
Last updated on February 15, 2022
Marketing campaigns are fun to draw inspiration from. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to come in marketing. Why not take the opportunity to look back and consider some of the lessons provided by campaigns last year? In that spirit (and just because it’s fun!),…
