As the digital age continues to show no signs of stopping, the ability to spread your brand message online is more critical than ever. You’ve probably heard “influencer marketing” and related buzzwords getting thrown around in marketing and sales circles for the last few years, and this valuable strategy continues to be relevant for brand awareness and lead generation.
Influencer marketing is a tactic where a brand works with thought leaders and industry experts who have the power to influence consumer opinions. Influencers come in many varieties — celebrities, thought leaders, industry experts and social media personalities. Essentially, anyone who can potentially play a part in a sales decision and convince someone to make a purchase from your brand can be an influencer.
Investing in influencer marketing is a good idea for most consumer-focused brands. 63% of consumers trust influencer messages about a brand more than a company’s advertising about their own brand. Read on to learn how to get started marketing through influencers, and how to ensure the success of your influencer marketing strategy.