In competitive markets, it can be easy for entrepreneurial businesses to get lost. One of the biggest challenges for entrepreneurs is standing out from the competition. In order to remain relevant, it’s necessary to employ unusual and more aggressive tactics in entrepreneurial marketing. In order to make the most of limited marketing budgets, entrepreneurs need to work smarter than more traditional marketing teams.
When it comes to growing and developing a small business or startup, a wide array of tactics need to be employed. Entrepreneurial marketing, meaning a collection of tactics and philosophies that fuel leads and revenue for the sole proprietor and startup businesses, is more about innovating a way of thinking about lead generation rather than adhering to a strict set of best practices.
Marketing and entrepreneurship go hand-in-hand, but traditional marketing ideas don’t always work for lean startup businesses. While traditional marketing is oriented specifically around the customer, entrepreneurial marketing works best with a more entrepreneur-focused orientation. A top-down funnel ideology may work well in traditional marketing — segmenting, targeting and positioning takes place to generate content and collateral for various funnel positions. Meanwhile, entrepreneurs practice a reverse process — marketing starts with the bottom-funnel ideal customer and works backward.