Last updated on November 27, 2019
Here’s how I think about my omni-channel marketing strategy: Picture a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. You communicate to…
Last updated on January 13, 2023
Digital marketing has given us the power to create more powerful sales pitches than ever before. Why? Because there are now so many more ways to reach your target market. Every touchpoint is an opportunity to pitch your product or service. Whether it’s through a sales call, marketing email, in-person meeting, or web chat, the key elements of a sales pitch…