Don’t leave money on the table because you don’t have the time or resources to work good opportunities
Instead of wishing you had a bigger marketing team to create innovative campaigns, manage the sales handoff process, and pull all the reports you need to prove marketing ROI…you should consider a marketing tech stack that enables you to get all this done easily and automatically.
SharpSpring can help. We enable small and medium businesses to take back control of their time with an all-in-one solution that centralizes sales and marketing automation features + CRM + customer data in a single, easy-to-navigate platform.
According to The State of MarTech, a comprehensive report from the research firm Ascend2, the most successful marketers are 182% more likely to be using drip campaigns to nurture all of their leads. But drip campaigns just scratch the surface of a true digital transformation. Imagine a day where you can easily execute great marketing campaigns with personalized lead capture pages, fully automated nurture programs, chatbots that walk prospects through questions, behavioral ad retargeting, and so much more.
3 Signs a Patchwork MarTech Stack is Sucking Away Time and Resources
Marketing teams need to grow revenue, but there’s challenges they face:
- They require access to accurate attribution and tracking data, and centralized reporting.
- They should not be trapped in frustration constantly working to manually locate, qualify and report on data.
- Furthermore, they must spend their time using data to take action, reducing CAC, improving ROI, and improving the efficiency of their funnels.
Here are 3 signs that your marketing team may be bogged down with technical issues that you might spot in your organization.
47% of marketers say lack of time is preventing them from achieving success.
Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals
The Only Way to Give Time Back to a Marketing Team
If you had a single marketing automation platform where the majority of the data was originating from:
- AND the rest of the data from outside that platform was already tightly integrated
- AND all the data used for the reporting and executing the marketing was already in the same platform
- AND it was relatively simple to use and cost-effective
THEN, instead of spending 80% of your time fixing and maintaining the data, with a centralized system of solutions, you and your teams are free to spend 80% of their time analyzing it to make better marketing decisions.
That’s the “dream,” and it’s not impossible anymore.
Manually Integrating Separate Marketing Solutions to Make Sense of Data
Ever wonder what it would actually take to properly integrate separate marketing solutions?
Here are the usual technical resources required:
- Frontend web developer
- Backend web developer
- Programmer working with JSON or similar APIs
- Security and DBA developers
- Project manager keeping work on time & budget
- Audits to verify data quality
Then you have to:
- Work to get data reported and formatted the way marketers actually need it.
- Wait for the dev team to get it all done.
Marketing teams just want to save time by having the power to do this themselves–or better, not having to worry about it in the first place.
The solution:
A single platform designed to consolidate features and profile/ behavioral data—from multiple channels—in one place.
How Automation Tripled Tick King’s Sales Leads
The team at Tick King just didn’t have the bandwidth to be full-time, professional marketers (what small business has the time for that?)
The challenges:
- As is the case for many small businesses strapped for time and resources, Tick King had a disjointed list of past customers.
- The customer list was never really used or looked at, and the way inquiries were dealt with was frequently hit or miss.
- Good sales leads were not getting worked.
The solution:
Tick King set up and pre-integrated marketing automation to target past customers and saw a 327% increase in new inquiries in less than 48 hours.
Instead of hiring more people, automation helped Tick King get more done with less. Read the full case study.
A Consolidated Marketing Solution For a Better Customer Experience
SharpSpring’s centralization means that data is cleaner and usable to help marketing teams focus on what matters most–making smarter marketing decisions to drive revenue.
Request a one-on-one personalized demo of SharpSpring and see how we can help you.
Imagine a day when you can:
- Enable better end-to-end visibility of prospects and customers
- Execute informed, better marketing
- Reduce operational silos
- Decrease the time it takes to solve issues
- Simplify forecasts and tracking
- Make training your teams easier and more efficient
- Lower operational costs, and increase ROI
We’ll show you how it works
Sign up for a personalized tour of SharpSpring to see how we can help you drive revenue growth.
Called a Powerful Marketing Automation Platform, We Prefer Revenue Growth Platform
Aside from being easy to use, easy to work with and more affordable, our primary goal is to help you grow your agency.
As your partner, we wouldn’t be doing our job if we didn’t connect the dots.
- Get what you need from one spot. Gain deep insight into demographic and firmographic profiles. See behavioral activities across every customer and their journey (we call it the “Life of the Lead”).
- Champion better marketing. Execute campaigns with less effort—across multiple channels, verticals, buyers and buying stages—personalized dynamically to each contact.
- Give your team the right tools for the job. From campaigns to deal tracking, sales enablement features and reporting, less jumping from tool to tool means less missteps for everyone.
SharpSpring gives you a competitive advantage.
More than 10,000 businesses have chosen SharpSpring, see what people are saying about our unified platform.