Business Solutions

Do you have the customer insights to fuel your marketing strategy?

For many businesses, having clean, usable data that creates a 1-to-1 experience for their customers is the key to unlocking its full potential.

Keeping your data tight and focused pays dividends

The more data the merrier is often not the case. Too much data (or the wrong types of it) can cause your team to produce ineffective marketing efforts that fail to connect with potential customers. If you don’t think your data is up to par, you’re not alone.

According to The State of MarTech, a comprehensive report from the research firm Ascend2, 59% of marketers say they DO NOT have the data they need to feel confident about which marketing campaigns are working and which are not. Often, that’s the result of data being scattered across several unconnected systems that breed inefficiency.


3 Ideas to Make Data Work for You

It’s all about one thing: giving customers the content that connects and drives insights, conversion, action, revenue, and growth. Having the right data and using it in the right way is the catalyst. Of course, it’s easier said than done. But by keeping the following in mind, you’ll be headed in the right direction.

Idea #1: Focus On Three Types of Data

Firmographic (Grouping firms or companies together to form market segments). Demographic (Set of socioeconomic info to break down a group). Behavioral (observed action of customers engaging with a brand). These types of data allow marketing professionals to understand and personalize the customer experience.

Idea #2: Consolidation Clears Things Ups

A bloated technology stack can make the big picture extremely blurry. By running a lean stack, you can reduce the data silos and get a clearer end-to-end view of prospects and customers. And you can solve issues faster, reduce costs, and simplify forecast and tracking KPIs.

Idea #3: Integrate a Game-Changing CRM

Putting a robust customer relationship management (CRM) system provides better firmographic, demographic and behavioral data. It can also better segment contacts to specific target audiences in order to customize the customer experience. A CRM increases customer retention, makes communication faster, and better manages leads.

83% of marketing professionals agree that consolidating their marketing and sales tools would increase productivity and efficiency.

Source: The State of MarTech. Conducted by Ascend2 and SharpSpring. Published August 2021. N = 187 U.S. marketing professionals

How can you make data clean and usable?

  • Focus on the 3 Data Types – Firmographic, demographic and behavioral data gives insights to improve the customer experience.
  • Consolidation Makes it Clear – Run a leaner technology stack and reduce silos for a better end-to-end view of prospects and customers to deliver a 1-to-1 experience.
  • CRM Integration – With a robust CRM, you can better capture and understand the data that matters, while offering better target audience segmentation, increasing customer retention, speeding up communication, and better managing leads.

The Pain of Unusable, Unclean Data

  • Marketers feel they DO NOT have the data to make them feel confident in their marketing efforts
  • Disorganized data creates silos that bog down campaigns
  • Makes it hard to connect data to properly focus and deliver a personalized experience for customers

Your Solution to Utilizing Data That Drives Client Revenue:

Deliver a personalized, 1-to-1 experience for customers by consolidating and implementing tools and technology

The Importance of actionable data

  • Able to give customers a better experience
  • Removes data silos that impeded your company’s growth
  • Boosts confidence in your business
  • Visitors feel understood and are incentivized to return to your brand

A Consolidated Marketing Solution For a Better Customer Experience

SharpSpring’s centralization means that data is cleaner and usable to help marketing teams focus on what matters most–making smarter marketing decisions to drive revenue.

Request a one-on-one personalized demo of SharpSpring and see how we can help you.

Imagine a day when you can:

  • Enable better end-to-end visibility of prospects and customers
  • Execute informed, better marketing
  • Reduce operational silos
  • Decrease the time it takes to solve issues
  • Simplify forecasts and tracking
  • Make training your teams easier and more efficient
  • Lower operational costs, and increase ROI

We’ll show you how it works

Sign up for a personalized tour of SharpSpring to see how we can help you drive revenue growth.

Called a Powerful Marketing Automation Platform, We Prefer Revenue Growth Platform

Aside from being easy to use, easy to work with and more affordable, our primary goal is to help you grow your agency.

As your partner, we wouldn’t be doing our job if we didn’t connect the dots.

  • Get what you need from one spot. Gain deep insight into demographic and firmographic profiles. See behavioral activities across every customer and their journey (we call it the “Life of the Lead”).
  • Champion better marketing. Execute campaigns with less effort—across multiple channels, verticals, buyers and buying stages—personalized dynamically to each contact.
  • Give your team the right tools for the job. From campaigns to deal tracking, sales enablement features and reporting, less jumping from tool to tool means less missteps for everyone.

SharpSpring gives you a competitive advantage.

More than 10,000 businesses have chosen SharpSpring. See what people are saying about our unified platform.

Exceptional Support

"SharpSpring is very user-friendly, and the quality of support is exceptional! You can easily jump on the phone with SharpSpring’s support team, troubleshoot your problems, and get your questions answered right away."

Lianne Peters

Image Works

Extremely Affordable and Valuable

"SharpSpring comes in at a price point that is extremely affordable, and it also comes in with a feature set that makes it as valuable as any other marketing automation platform out there."

Lou Covey

Footwasher Media

Driving More Sales

"After implementing this strategy, digital has become the most prolific source of closed sales for Henry Ford Village, hugely outperforming traditional channels such as television, direct mail, and referrals."

Jerry Fraeyman

Biznet Digital Strategist

Be the Revenue-Driving Hero to Your Clients

Delivering excellent, measurable results, faster and more efficiently, transforms you from vendor to trusted partner. And, best of all, it helps build stronger, more profitable relationships.